Tracx Awarded Two 2015 Best In Biz International Awards

Tracx Inc., wins two awards for "Best New Version of the Year" and "Most Innovative Product of the Year for Enterprises" in the Best in Biz Awards 2015 International.

New York, NY and London, UK (PRWEB UK) 5 August 2015

Tracx Inc., the leading social business management platform, today announced that it's taking home Silver for "Best New Version of the Year" and a Bronze for the "Most Innovative Product of the Year for Enterprises" in the Best in Biz Awards 2015 International.

Tracx has launched several industry-first capabilities that provide businesses with actionable in-sights that drive results, including Sentity, Visual Listening and Smart Recommendations. Tracx's Sentity goes beyond traditional sentiment analysis, which assigns a single sentiment score per post. Instead, Sentity provides scores for each entity within the entire post, which allows users to dig deeper into posts expressing mixed sentiment, as they can clearly see exactly what is being referenced as positive and what is referred to negatively. Tracx also recently introduced the industry's first and only visual listening solution that delivers integrated photo and text analytics together in one unified social enterprise platform. These two innovations, along with Tracx's Smart Recommendation's Engine, continue to deliver deeper, more actionable consumer insights and smarter social engagements throughout the customer journey.

"We are honored to win two Best In Biz International awards for software innovation and our breakthrough offerings in social analytics," said Rick Rudman, Chairman and CEO of Tracx. "Tracx continues to focus on developing cloud-based, innovative technologies that address the needs of large social businesses around the world."

More than 250 public and private companies representing all sectors of the global economy from more than 30 countries competed in Best in Biz Awards' third annual International program. Best in Biz Awards 2015 International honors were once again presented in a range of categories, including Fastest-Growing Company of the Year, Most Innovative Company of the Year, Support Department of the Year, Enterprise Product of the Year, Best New Version of the Year and Best New Product of the Year.

Winners of Best in Biz Awards 2015 International were determined based on scoring from a panel of 26 judges drawn from top-tier news, business, finance, and technology publications and media outlets from 19 countries, with all continents represented.

About Tracx
Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven So-cial Recommendation Engine, enabling smarter interactions that deliver meaningful business re-sults. The world's most respected and leading brands such as BMW, Kraft Foods and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.

About Best in Biz Awards
Now in its fifth year, Best in Biz Awards recognizes top companies, teams, executives and prod-ucts for their business success as judged by established members of the press and industry ana-lysts. Best in Biz Awards honors are currently conferred in two separate programs: North Ameri-ca and International. Entries for Best in Biz Awards 2015 are currently being accepted from all companies based or operating in North America until the final deadline on September 18, 2015. For more information, visit: http://www.bestinbizawards.com.

Media Contacts:

PenVine for Tracx
Jennifer Schenberg                            
+1 917-445-4454                             
jennifer(at)penvine.com

or

Ilona Mohacsi
+1 631-764-3729
ilonam(at)penvine.com

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/08/prweb12888571.htm