Market Overview

FCA US Amasses 2.5 Billion YouTube Music Video Views Featuring Custom Vehicle Integrations Through Collaborations With Major Record Labels


AUBURN HILLS, Mich., Aug. 26, 2015 /PRNewswire/ --

  • Dodge brand partnership with Atlantic Records/"Furious 7: Original Motion Picture Soundtrack" music videos shatters summer viewing records with "See You Again" video (Wiz Khalifa ft. Charlie Puth), including Dodge Charger, Dodge Challenger Hellcat, Dodge Dart and Dodge Viper with more than 860,500,000 official YouTube views and growing
  • Under its partnerships with Warner Music Group, Universal Music Group and Sony Music, and their respective labels/divisions, FCA US has collaborated with the music world's biggest recording stars across genres to organically feature vehicles in music videos
  • Recent collaborations include Chrysler brand and the official red band trailer with introduction from Dr. Dre and Ice Cube to the current box office smash "Straight Outta Compton"
  • Marketing campaigns timed with theatrical releases drive viewing through custom brand integrations

The ongoing collaboration between FCA US and New York and Hollywood's top music labels has pushed the automaker's presence in official YouTube music videos to a record 2.5 billion views and climbing. This summer served up one of its most successful partnerships – between Atlantic Records and Universal Pictures – with the official music video "See You Again" (Wiz Khalifa ft. Charlie Puth) as part of the "Furious 7: Original Motion Picture Soundtrack." The music video, which includes the Dodge brand's Dodge Charger and Dodge Challenger, has surged this summer to become the top viewed video of 2015 globally, amassing more than 860,500,000 views since its debut this past April.

"We want to lead, we want to innovate – it's our culture at FCA," said Olivier Francois, Chief Marketing Officer, FCA – Global. "Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials. Our strengths rest not just in the relationships we've forged with the labels, studios and artists, but also in our agility, which enables us to quickly satisfy production timelines, and the diversity of our FCA portfolio, which allows us to place our vehicle line-up in a manner that is credible to the viewer and true to each brand. Reaching more than 2 billion views is a significant feat – it's like the viewing equivalent of 20 Super Bowls." 

"See You Again" stats on YouTube:

  • "See You Again" is the top viewed video of 2015 globally to date*
  • Top viewed Warner Music Group video of all-time (since reporting started) globally
  • More than 2.5 billion minutes watched of "See You Again" globally on YouTube
  • "See You Again" shared over 4.25 million times
  • "See You Again" "liked" over 6.25 million times
  • "See You Again" added to playlists over 4 million times 

As part of the company's powerful ties to both the music and film industries, the Chrysler brand most recently teamed up with Interscope Records for the official red band trailer with Dr. Dre and Ice Cube introduction for the current box office blockbuster "Straight Outta Compton".  

Recent collaborations also include FCA US teaming up with Universal Music Group's Interscope Records and KIDinaKORNER for the X Ambassadors for the launch of the Jeep brand's all-new 2015 Jeep Renegade, in addition to Interscope Records for a one-time-only television experience during the 2014 American Music Awards (AMAs). Their single "Renegades" has been the #1 song at alternative radio for the last 11 weeks in a row. "Renegades'" rise to #1 at Alternative radio marks the quickest trip to the top for a group's first entry on the survey since Fastball flew to No. 1 (also in eight weeks) with "The Way" in 1998. The X Ambassadors's new album VHS debuted at #7 on the Billboard Top 200 chart and has already gone platinum in Canada.

Under its partnerships with Warner Music Group, Universal Music Group and Sony Music, and their respective labels/divisions, the company has collaborated with the music world's biggest recording stars across genres to organically feature vehicles in music videos, including:


FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA."

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