Market Overview

P.F. Chang's Launches Ricegivingsm Program to Feed Hungry Families


In honor of National Rice Month in September, P.F. Chang's is partnering with America's rice farmers to launch Ricegivingsm, an inaugural campaign designed to serve those in need and help fight hunger. P.F. Chang's has teamed with America's rice farmers to donate a bowl of rice for every main entrée purchased in the month of September. The goal of the program is to donate 100,000 pounds of rice to Feeding America, which will help feed 1MM people in need. P.F. Chang's guests are invited to grab their chopsticks and join the cause.

"We are honored to invite our guests to join in this important cause by dining to donate," said Michael Osanloo, Chief Executive Officer of P.F. Chang's. "Thanks to our loyal customers, we will be able to help put food on the table for many American families."

According to Feeding America, more than one in six people in the U.S. struggles with hunger every day. Ricegivingsm is another way organizations are coming together to fight this reality and partner to end hunger, and it's an opportunity for P.F. Chang's restaurants to make an impact in their local communities.

Promoted annually by the U.S. rice industry, National Rice Month is a time to celebrate the harvest of the small, but mighty grain that has influenced American meals and traditions for more than 300 years. This year commemorates the 25th anniversary of National Rice Month and is the first time the event has had a national restaurant sponsor. The partnership is a natural fit for P.F. Chang's because 100 percent of its rice is grown in the U.S. In addition to sourcing locally grown rice, P.F. Chang's is committed to serving sustainable, non-GMO, and gluten-free rice in all 210 locations.

"We are thrilled to partner with P.F. Chang's in the cause to fight hunger in this country," said Betsy Ward, President and CEO of USA Rice. "Like us, the restaurant has a longstanding commitment to serving quality rice, supporting American farmers, and giving back to the communities we serve."

As the global advocate for the U.S. rice industry, USA Rice supports American farmers and conducts programs to inform people about domestically grown rice. The U.S. rice industry provides 125,000 jobs and produces 9 million tons of rice each year, all of which is gluten and GMO free.

About P.F. Chang's

P.F. Chang's features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. The company owns and operates 210 domestic P.F. Chang's restaurants in 39 states. For more information on P.F. Chang's, please visit, and follow us on Facebook, Twitter @PFChangs and Instagram.

About USA Rice

USA Rice is the global advocate for the U.S. rice industry, conducting programs to inform people about domestically grown rice. U.S. farmers produce an abundance of short, medium and long grain rice, as well as organic and specialty rice including jasmine, basmati, Arborio, red aromatic and black japonica, among others. For more information, visit

for P.F. Chang's
Investor Contact:
Allison Schulder, 480-888-3000
Media Contact:
Abra Williams, 612-455-7489

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