Holiday Inn Express® Brand Joins "KNOCK KNOCK LIVE," Hosted By Ryan Seacrest, For A Summer Of Surprises Premiering Tuesday, July 21, On Fox
Brand Celebrates the Summer of Surprise by Treating Guests to "Pancakes at Night" throughout the Month of August
ATLANTA, July 21, 2015 /PRNewswire/ -- IHG (InterContinental Hotels Group), one of the world's leading hotel companies, today announces the Holiday Inn Express® brand as the official hotel sponsor of "KNOCK KNOCK LIVE," the new, life-changing weekly television event packed with unpredictable and thrilling surprises that enlists friends, families, neighbors and celebrities to help grant wishes with one simple knock on the door. The series, hosted by Ryan Seacrest, premieres tonight at 9:00 PM ET/PT on FOX.
Throughout the eight-episode program, airing Tuesdays (9:00-10:00 PM ET/PT), the Holiday Inn Express brand will be showcased through broadcast and digital integration. Additionally, the brand will provide lodging for the KNOCK KNOCK LIVE team as they travel the country turning viewers' wildest dreams into reality. This sponsorship is part of the Holiday Inn Express brand's 2015 Stay Smart® campaign, which launched earlier this month with the naming of actor and comedian Rob Riggle as its first Creative Director and Breakfast Excellence Honcho.
Jennifer Gribble, Vice President, Holiday Inn Express® Brand, Americas, IHG said: "We know that Holiday Inn Express guests enjoy and respond to fun, humorous content and programming, which is why this integration fits well within our Stay Smart campaign. The collaboration with FOX gives us the opportunity to showcase the playful spirit and simple and efficient Holiday Inn Express hotel experience as the KNOCK KNOCK LIVE team travels across the U.S., staying in our hotels along the way, delighting unsuspecting people by fulfilling their wildest wishes.
"We also know that our guests appreciate starting their day with a hearty meal from the Express Start™ breakfast bar, but understand that many – including the KNOCK KNOCK LIVE team – may work long hours and check-in to the hotels late at night. To fuel these hungry travelers and deliver an experience guests can only have at Holiday Inn Express hotels, we are launching 'Pancakes at Night' – a late night pancake-palooza – as an unexpected and delicious treat."
During the brand's "Pancakes at Night" promotion, running August 1 – August 31, 2015, Holiday Inn Express hotel guests at participating hotels in the U.S. and Canada can enjoy a tasty nighttime treat between 8 p.m. and midnight nightly – while batter lasts. The month-long promotion is the newest brilliant idea from Rob Riggle, the brand's very hungry Creative Director and Breakfast Excellence Honcho. Riggle's groundbreaking celebrations of all things breakfast are featured on staysmart.com as well as the Holiday Inn Express brand's YouTube, Instagram, Twitter and Facebook.
About the Holiday Inn Express® brand
Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start™ breakfast bar with new healthier offerings, free high-speed Internet access and free local phone calls (U.S. and Canada only). There are currently more than 2,375 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit www.ihg.com/hiexpress. Find us on Twitter http://www.twitter.com/hiexpress or Facebook www.Facebook.com/holidayinnexpress.
About KNOCK KNOCK Live
KNOCK KNOCK LIVE, airing Tuesdays (9:00-10:00 PM ET/PT on FOX, is produced by XIX Entertainment and dick clark productions. Simon Fuller, Michael Herwick, Allen Shapiro, Mike Mahan, Mark Bracco, Stijn Bakkers, Nicolle Yaron, and Ryan Seacrest serve as executive producers. Fuller, Seacrest, dcp and Fox are stakeholders in the format worldwide. Like KNOCK KNOCK LIVE on Facebook at https://www.facebook.com/KnockKnockFOX. Follow the series on Twitter @KnockKnockFOX and join the discussion using #knockknock. See photos and videos on Instagram by following @knockknockFOX. For more information on KNOCK KNOCK LIVE, please visit http://www.fox.com/knockknocklive. Follow Ryan Seacrest on Twitter @RyanSeacrest.
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SOURCE IHG (InterContinental Hotels Group)