Market Overview

Equitance Announces 60 Day Brightening Challenge


Equitance™, the holistic Japanese brightening skincare line backed with over 18 years of research, recently conducted a clinical study to evaluate the brightening benefits of the product. Research confirmed that after 60 days, participants saw brighter skin. As a result of the 60 day study, Equitance is excited to unveil its 60 Day Brightening Challenge to encourage people to experience the brightening power of the Equitance Skin Radiance Dietary Supplement.

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Research Confirms Equitance Skin Radiance Dietary Supplement Brightens Skin after 60 Days (Photo: Bu ...

Research Confirms Equitance Skin Radiance Dietary Supplement Brightens Skin after 60 Days (Photo: Business Wire)

Why 60 days? The clinical study results, released in June, showed that 100% of subjects reported an improvement in the brightness of their skin after just 60 days, measured through dermatologist grading. Equitance can now confidently claim that the Equitance Skin Radiance Dietary Supplement can help build the brightening foundation within skin after only 60 days. In contrast to topical skincare products, supplement effectiveness is often difficult to assess. However, through objective evaluation by dermatologists, the clinical study showed the Equitance Skin Radiance Dietary Supplement to be successful in the reduction of the appearance of dark spots, resulting in brighter and more even skin tone in just 60 days.

What is the 60 Day Brightening Challenge? On July 1, Equitance began to offer a free three-day trial of the Skin Radiance Dietary Supplement and a coupon for 50% off 2 full size bottles of Dietary Supplements* to people who sign up for the challenge on the brand's exclusive landing page. Equitance encourages consumers to take the 60 Day Brightening Challenge to reveal what kind of impact it can have on their skin.

"I am confident that this challenge will help people improve their skin from within. While a supplement is usually known to be difficult to assess, our clinical study results gave us the ability to show that the Equitance Skin Radiance Dietary Supplement actually works and makes skin brighter and more radiant. We want everyone to take this opportunity to start improving their skin from the inside," said Mr. Hiroki Nakanishi, Executive Vice President of Sunstar Americas, Inc.

Registered dietitian/nutritionist, Keri Gans, and author of The Small Change Diet, works with Equitance as a spokesperson for the 60 Day Brightening Challenge. "I totally agree with the Equitance philosophy that true radiant beauty comes from within. 60 days might sound long; however, for women, skin care is a journey to continue forever. There is no miracle that will transform you in a moment. Taking the right supplements, consuming a balanced diet and maintaining an overall healthy lifestyle will help lead you on the path to brighter beauty," said Keri.

How to Enter:

  • 60 Day Brightening Challenge content will be live on a dedicated landing page at:
  • Sign up for the challenge on the landing page by entering your information. Then you will receive a FREE three day supply of Equitance Skin Radiance Dietary Supplement and a coupon for 50% off 2 full size bottles of Dietary Supplements*.
  • Content will also be shared socially across the Equitance Twitter (@equitanceUSA) and Facebook (Equitance) platforms.
  • Share your progress at Day 1 and 60 of the challenge on Equitance Twitter (@equitanceUSA) or Facebook (Equitance) using #60DaysToRadiance.
  • The challenge has a "100% satisfaction guarantee" and if you are not completely satisfied with Skin Radiance Dietary Supplements, Equitance will offer a full refund within 60 days of your purchase. (Purchases made with 60 Day Brightening Challenge promo code only.)

Equitance Skin Radiance Dietary Supplement

Equitance Skin Radiance Dietary Supplement was designed not only to satisfy the body's need for nutrition, but also to help skin achieve a natural glow. It provides vitamins and a proprietary blend of key ingredients such as Eggshell membrane powder, Grape seed extract, Yucca extract, and Hesperidin.

About Equitance

In Japan, clear, bright and luminous skin has been prized for centuries. Japanese women take a more holistic approach called "Bihada," building on the Japanese belief that beautiful skin comes from skincare and the way a woman simply cares for herself – from what she eats and how she treats her body to how she cares for her skin. Founded in Japan, Equitance, a unique Sunstar brand, captures the essence of this approach with an integrated skin care line that was 18 years in the making. Sunstar was founded in Japan in 1932 and has established a global headquarters organization in Switzerland that serves Oral Care and Health & Beauty care professionals and consumers in 90 countries around the world.

Equitance products are available for purchase on where you can find information about the brand's approach to beauty, including historical facts from Japanese heritage and culture. Also, become a fan of Equitance on Facebook, follow Equitance on Twitter @equitanceUSA, and Google+ Equitance USA for tips on discovering your path to inner health and radiant beauty using an alternative beauty regimen.

*Retail value $100, 30 day supply x2

For Equitance
Carolanne Coviello, 212-979-8884
Mary Ann Hauert, 773-481-3596

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