Market Overview

Blooom Offers Financial Freedom to the Military This July 4


Blooom, an award-winning financial technology startup announced that effective this Fourth of July and for the entire month of July, they will offer three (3) months of their leading 401(k) and 403(b) management service at no cost to all members of the military—past and present. Blooom is an online platform created to help improve the way average Americans manage their 401(k) retirement plans. All current and former military members can visit for their trial offer.

"Blooom was founded on the idea that financial success should be available for all, not just the wealthy," said Chris Costello, CEO and co-founder of blooom. "What better way to honor the selflessness of our military men and women than with the power to change their financial future."

In five minutes, a participant using blooom can access the patent-pending user interface to assess the 401(k) options available in their plan. Next, blooom uses the simple, everyday analogy of a flower to communicate the health of the 401(k). The blooom algorithm calculates and displays the ideal allocation for the client. The cost is $1/month for those with less than $20,000 invested and $15/month for accounts with more than $20,000 with quarterly checkups for both. When the calculations are complete, blooom continues its services by managing the user's 401(k). These fees are waived for the first three months for past and present members of the military.

Created by financial advisors, blooom is an online Registered Investment Advisory (RIA) firm co-founded by Chris Costello, Kevin Conard, and Randy AufDerHeide. Costello and Conard have been managing investment portfolios for clients for almost 20 years and previously co-founded an investment advisory firm that now manages over $500 million of client portfolios. Blooom was named to Fast Company's Most Innovative Companies list as well as named "one of the best online tools for retirement planning" by The Wall Street Journal.

Blooom recently announced the appointment of Greg Smith as president. Smith's op-ed "Why I Am Leaving Goldman Sachs" became the single most viewed opinion article in The New York Times in 2012. He spent 11 years on Wall Street advising Pension Funds and Mutual Funds, and more recently has advised policy makers, regulators, and corporate executives on financial policy and fiduciary duty.

"We created blooom because the retirement savings system in America is broken and it might be too complicated a problem for the government to fix, but the individual still needs a solution," said Chris Costello, CEO and co-founder of blooom. "We are honored to continue our mission for those that have served our country."

About blooom

Blooom ( is an online tool that assesses a consumer's 401(k) in about five minutes from start to finish - and provides ongoing professional management for only $1/month for those with less than $20,000 invested ($15/month for those with more than $20,000). Blooom is a Registered Investment Advisory firm co-founded by financial advisors with decades of experience working with high net worth clients.

for blooom
Nina Newhouse
O: 510-635-4150
C: 925-787-4479

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