Market Overview

Decisions, Decisions, What Flavors to try During the Month of July

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BURLINGTON, Vt.--(BUSINESS WIRE)--

Here at Ben & Jerry's, we like to think that every day is an ice cream day. But for those who need an excuse to indulge, have no fear, National Ice Cream Month is here! We find it hard to believe that anyone needs an excuse to eat more ice cream, but just in case, for the entire month of July, Ben & Jerry's fans have a reason to deep dive into a pint of their favorite flavor. And the possibilities are endless, from a classic like Phish Food to the latest and cookie-doughiest creation, the Tonight Dough. Besides, there is nothing like delving into an ice cold Ben & Jerry's pint that's swimming with swirls and bursting with chunks while soaking up the sun on hot summer days.

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Ben & Jerry's celebrates National Ice Cream Month during the month of July. (Photo: Business Wire)

Ben & Jerry's celebrates National Ice Cream Month during the month of July. (Photo: Business Wire)

And with so many options to choose from, we sure are making it difficult to decide among our newest innovations – from Cookie Cores to the BRRR-ito to the pint with a cause, Save Our Swirled. How to decide? Our fans will have to work hard to try all these euphoric concoctions in only one month. National ice cream year, perhaps?

If an indulgent cookie and ice cream combination will satisfy that sweet tooth try the Cookie Cores, which are the best, new ice cream innovation for trial and repeat purchase in 2015. Cookie Cores offer the crunchy, swirly inclusion of spoonable cookies right down the center of each pint. The flavors tie in favorites such as chocolate cookies, peanut butter cookies, and speculoos cookies (a cinnamon spice cookie) at their centers, and let fans customize the way they eat each and every bite in each and every pint. The flavors include: Boom Chocolatta! Cookie, Peanut Buttah and Spectacular Speculoos.

Looking to break outside the pint? Pop into any scoop shop and grab a BRRR-ito, the coolest and newest way to eat ice cream. Imagine combining any two favorite Ben & Jerry's flavors drizzled with chocolate fudge, topped with a crunchy cookie crumble, and rolled to perfection in a freshly baked chewy crepe-like wrap. It rolls like a burrito, but it eats like dessert.

For the Ben & Jerry's fan looking for a light, fruit flavor enter the newest addition to the 2015 flavor line up: Save Our Swirled. This pint is filled to the brim with raspberry ice cream, swirled with rivers of marshmallow and raspberry and white & dark fudge cone-shaped chunks. The Save Our Swirled flavor is the latest and greatest component to the company's year-long Save Our Swirled campaign that aims to inspire citizens across the globe to demand climate action. Find out more at benjerry.com/climate.

Now all that's left to do is hit the freezer!

About Ben & Jerry's

As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2014 to support social, economic and environmental justice nationally and in Vermont. For more information about the Ben & Jerry's Foundation visit www.benandjerrysfoundation.org.

Press Contact
For Ben & Jerry's
Tori Wood, 802-846-1500
PR Media Tyro
Tori.Wood@unilever.com

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