Market Overview

Split, A Restaurant App that Lets Diners Pay, Split and Pre-Order, Launches in Atlanta


Local entrepreneurs start movement to end waiting in Metro Atlanta restaurants

Atlanta, Ga. (PRWEB) June 08, 2015

Split today announced the launch of their restaurant application, allowing diners to pre-order takeout, pay bills and split checks – all from the touch of their smartphones. Split's Atlanta-based founders created the app as a mobile solution to reduce customer wait times in restaurants.

"Split enables diners to take back control of their time when dining in and ordering takeout, which is critical since we're all short on time," said Daniel Dorfman, Split co-founder. "Through crowdsourcing, we found that diners not using Split are spending an average of 10 minutes waiting in line or closing out their bills – that adds up to 34 hours a year for a diner that goes out just four times per week," said Dorfman. "We saw an opportunity, with the help of the community, to end this problem."

In conjunction with the app's launch this week, Split is encouraging the Atlanta community to participate in their diner-led movement to end waiting at restaurants. Diners can join Split's Fight Waiting movement by downloading the app and logging their wait times.

"We're enlisting the help of our community to end excessive waiting when dining out," said Matthew Suber, Split cofounder. "With enough support, we believe that we can give customers control of their time and improve the overall restaurant experience."

For restaurants, Split's beta user data indicates that average gratuities paid through Split are above industry averages, at 23 percent, and restaurants using the app are turning tables 10 times faster, on average. The app also facilitates faster checkout at quick-service restaurants.

"With 65 percent of my business taking place at lunch, getting customers through the line is essential," said Parimal Patel, Atlanta-area Subway and Five Guys franchise owner. "Split enables my customers to pre-order, which allows us to serve more people during our peak times."

Split is a available for both iOS and Android users and is free to download. To learn more about Split and suggest restaurant locations, visit and @Split. To join Split's Fight Against Waiting movement, visit

About The Ampersand Group
Founded in 2014, The Ampersand Group is an Atlanta-based mobile technology company dedicated to creating applications that facilitate quick transactions and high customer satisfaction in hospitality, full-service restaurant and quick-service restaurant sectors.

About Split
Split, The Ampersand Group's first restaurant app, enables diners to pre-order takeout, pay at any time and split the bill with friends – all from the touch of their smartphones – making it as easy to checkout as it was to walk in. Visit and @Split to learn more.

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