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FCA US California Business Center and FIAT Brand Conclude Month-long Support of California Pride With Presence at 2015 San Francisco Pride


SAN FRANCISCO, June 26, 2015 /PRNewswire/ --

  • Support includes presence at pride celebrations in Long Beach, Los Angeles and San Francisco
  • Participation sustains Company's longstanding support of LGBT employees, customers, communities and issues

California has been awash in color in June for LGBT Pride Month as the FIAT Brand and the FCA US California Business Center have participated in all major pride celebrations across the state as part of the company's longstanding support of lesbian, gay, bisexual, and transgender employees, communities, customers and issues.

"FIAT is proud and honored to be a part of so many 2015 pride celebrations," Jason Stoicevich, Head of FIAT Brand North America, said. "FCA US and the FIAT brand work very hard to create a culture of inclusion, where all employees, customers and communities are valued. This culture helps us generate vehicles that resonate with diverse buyers and communities."

FIAT was a presenting sponsor at the Los Angeles pride celebration and the exclusive automotive sponsor at the Long Beach pride celebration. In addition, the company supported LGBT Pride Month with FIAT LGBT outdoor billboards in Long Beach, Los Angeles and San Francisco. And the brand has an online marketing campaign that runs in all markets throughout the end of the year.

For San Francisco pride events this weekend, FIAT, with its 500X "drive proudly" campaign, is the automotive sponsor of the KOFY TV broadcast of the parade. FIAT also will have the all-new 500X, the brand's first all-wheel-drive offering, and 500 Cabrio on display. FIAT brand product specialists will be on hand to give pride attendee's full vehicle tours, complimentary "FIAT Love" T-shirts, feathered boas, FIAT branded beads and the chance to win the $45,000 sweepstakes promotion.

FCA US was a leader among U.S. employers in providing domestic partner benefits to its employees in 2000 and has achieved a perfect score of 100 percent on the Human Rights Campaign's (HRC) Corporate Equality Index nine times since the benchmark was established. The HRC is the educational arm of the Human Rights Campaign Foundation, America's largest civil rights organization, and is dedicated to achieving LGBT equality. The company is the only automaker to consistently achieve a perfect Corporate Equality Index rating.

About the 2016 Fiat 500X
The 2016 Fiat 500X is the latest edition to the FIAT lineup in North America, delivering the Italian design and engaging driving dynamics that are synonymous with the FIAT brand. The 500X offers an advanced all-wheel-drive system, functionality, and a full array of safety, comfort and convenience features. The all-new crossover features two engine options, an available nine-speed transmission, and an all-wheel drive system with a disconnecting rear axle for improved fuel efficiency. Loaded with up to 70 advanced safety and security features, the Fiat 500X is available in five trim models and 12 exterior colors to offer the personalization options that FIAT vehicles are known for. Crafted in Italy at the Melfi assembly plant, the all-new Fiat 500X is currently arriving in FIAT studios in North America.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento—a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel-drive confidence.

FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA."

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