Market Overview

Principal Solar, Inc. Announces Launch of Proposed Initial Public Offering


Principal Solar, Inc. (PSI)(OTC Pink: PSWW) today announced that it intends, subject to market and other conditions, to offer its common stock in an underwritten public offering of 2,500,000 shares of its common stock pursuant to a registration statement filed on Form S-1 with the Securities and Exchange Commission. In connection with the offering, the company intends to grant the underwriter the option to purchase up to 375,000 additional shares of its common stock. The estimated price range for the initial public offering is $9.00 to $11.00 per share of common stock, after considering a recent 1:4 reverse split effected May 6, 2015, and currently pending with FINRA. Principal Solar has applied to list its common stock on the Nasdaq Capital Market under the symbol "PSWW."

Northland Capital Markets is acting as sole underwriter for the offering. The offering will be made only by means of a prospectus. A copy of the preliminary prospectus related to the offering may be obtained by sending a request to Northland Securities, Inc. at 45 South 7th Street, Suite 2000, Minneapolis, MN 55402, via telephone toll free at (800) 851-2920 or via email to Before you invest, you should read the prospectus.

A registration statement on Form S-1 relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Northland Capital Markets is the trade name for certain capital markets and investment banking services of Northland Securities, Inc., member FINRA/SIPC.

About Principal Solar

Principal Solar, Inc. is a solar power company that is building and operating utility-scale projects. Principal Solar has an entrepreneurial growth strategy: to identify attractive solar projects at an early stage in their development, complete their construction, and bring them on line and selling power via long-term power purchase agreements (PPAs). The Principal Solar Institute, an educational organization created by Principal Solar, Inc., is dedicated to spreading solar knowledge to the critical stakeholders in the solar and broader electricity markets.

Safe Harbor Statement

This press release contains certain forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other securities laws. Any such statements, including, but not limited to, Principal Solar's expectations regarding the completion, timing and size of its proposed public offering, whether expressed or implied, are subject to risks and uncertainties which can cause actual results to differ materially from those currently anticipated due to a number of factors which include, but are not limited to, risks and uncertainties associated with market conditions and the satisfaction of customary closing conditions related to the proposed offering, and other risk factors discussed in the Company's preliminary prospectus and other documents filed with the SEC from time to time. These forward-looking statements represent the company's judgment as of the date of this press release. Except as legally required, the company disclaims any intent or obligation to update these forward-looking statements.

Investor Relations
MBS Value Partners
Hugh Collins, 212-223-4632
CPR for Principal Solar, Inc.
Joelle Caputa, 201-641-1911 x 54

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