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DLYTE ™, Online Gift Card Site Geared Towards Empowering Consumers and Non-Profit Organizations, Announces Its Partnership with Dallas County Affiliate of Susan G. Komen®


“For-Not-a-Penny-More™” Campaign Allows Consumers to Raise Funds by Simply Buying Everyday Items through the DLYTE™ Trusted Brands Site

Los Angeles, CA (PRWEB) October 08, 2014

DLYTE™, the online gift card site geared towards empowering consumers and non-profit organizations (which officially launched September 9, 2014), announces its partnership with the Dallas County Affiliate of Susan G. Komen® (DLYTE/Komen Dallas County video). The partnership will consist of its proprietary "For-Not-A-Penny-More™" Campaign (also to be communicated via its social networking hash tag #4NAPM) which is a 90-day effort that allows individuals, groups and corporations to support this cause simply by making normal everyday purchases through DLYTE's™ customized Komen Dallas County's landing page DLYTE™ empowers these 3 donor groups with the ability to direct their discretionary spending through DLYTE's brand partners, using their gift cards, to donate a meaningful percentage of the card's face value to the nonprofit organization. This gives individuals, groups and corporations the ability to raise funds through normal discretionary spending and "For-Not-A-Penny-More™”.

"We have a special place in our hearts for Komen Dallas County's efforts because both myself and our CMO Maurice Gavin's families have been personally affected by breast cancer," says DLYTE™ CEO Barry Shore. "Our goal is to become one of their most consistent, perennial monthly sources of donation revenue because through DLYTE, every discretionary purchase made through our national brand partners can directly benefit breast cancer research," said Shore. “We are thankful for DLYTE joining us in the fight against breast cancer and helping to ensure Dallas County residents have access to life-saving breast health services,” said Jennifer Legere, executive director of Komen Dallas County. “Each year, Komen Dallas County awards community grants to local service providers to fund no-cost breast cancer education, screening, treatment and support services for medically-underserved residents. We also fund national research to find the cures so that future generations will not have to face this disease.”

DLYTE™ is already a partner with several current Dallas County Affiliate of Susan G. Komen® sponsors, including Tom Thumb, Albertson's, Sports Authority, American Airlines, Old Navy and Walgreens to name a few. These relationships allow DLYTE™ to benefit current Komen Dallas County donors and also broaden its reach to new potential donors all "For-Not-A-Penny-More™”. DLYTE's™ “#4NAPM” Campaign will be extended through the beginning of 2015 to continue to serve Komen Dallas County with the ultimate goal of becoming a perennial source of donations to find a cure for breast cancer. Those wanting to participate in this unique donation program can visit and are encouraged to share their experience via social networking by using the aforementioned URL and hash tag “#4NAPM”.

About DLYTE™:
DLYTE™ Trusted Brands is an online company based in Los Angeles, California and specializes in gift card sales, awards and redemptions. DLYTE™ delivers on 3 enticing promises [SHOP.GIVE.WIN.] via a methodology entitled “The Gamification Of Loyalty™. DLYTE™ delivers on its promise: (1) Shop: Top brands consumers know and trust to their fingertips, saving time and making them money in the form of cash-backed redeemable points. (2) Give: Empowers individuals, groups and organizations to donate a meaningful percentage of each transaction to the cause or non-profit of their choice. (3) Win: DLYTE™ randomly award gifts and prizes to its community, just by being registered. Consumers and Brand Partners experience DLYTE's™ “wow” as consumers pay and receive full face value for gift cards and get more for their discretionary dollar.

For more information, visit

About the Dallas County Affiliate of Susan G. Komen®:
Susan G. Komen® Dallas County is the local source for funding breast cancer education, screening and treatment in Dallas County, serving thousands of women in 30 cities. Through events like the Komen Dallas Race for the Cure®, Komen Dallas County invests funds raised to support vital local breast health services, and dedicates a portion of these funds to national research to find the cures. Since 1992, Komen Dallas County has invested more than $22 million into Dallas County via its annual community grants program. For more information, visit or call 214-750-7223. Follow @KomenDallas on Twitter and Like Komen Dallas County's Facebook page for Affiliate updates.


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