New Z Trim Taco Meat Application Moves from Testing to Production

Mundelein, IL / ACCESSWIRE / October 22, 2014 / Z Trim Holdings, Inc. ("ZTHO") (OTCQB: ZTHO), an AgriTech company providing value-added ingredients to a variety of industries, today announced that after extensive market testing, a new taco meat recipe using Z Trim Corn Bran has been approved by a national quick service restaurant chain for commercial use at stores across the U.S.

"The company was struggling to maintain consistency from location to location when the meat was mixed onsite," said Z Trim's VP of Sales and Applications, Lynda Carroll. "The new formulation will allow processors to deliver pre-seasoned meat, using Z Trim Corn Bran as a binder, directly to each restaurant. This allows the even distribution of meat, moisture and seasoning and is designed to ensure uniformity of flavor and texture across the enterprise with the added benefit of increasing yields up to 7%." Carroll went on "This recipe is expected to also enable the use of cleaner product labeling to appeal to a broader audience of consumers."

"This is the one-two punch that we believe only Z Trim ingredients can deliver," said Steve Cohen, Z Trim's CEO: "Improved product quality and consistency for a better customer experience, plus increased yield to help manage costs." Cohen added, "Sales like these validate our 2012 decision to pursue FDA approval for use of our ingredients in processed meats. This process was neither quick nor easy, but when you consider that 2013 U.S. sales for the top 5 Mexican QSR chains alone exceeded $12.6 billion, the tremendous growth opportunity these applications represent for our company becomes obvious."

ABOUT Z TRIM

Z Trim Holdings, Inc. (www.ztrim.com) is an AgriTech company that owns existing, and has developed new, products and processes to transform biomass for uses in the food and industrial markets. Using revolutionary technology designed to produce value-added ingredients across virtually all food industry categories, the Company's food division currently sells a line of products that can help food manufacturers reduce their costs and solve many production problems. These all-natural ingredients, among other things, help to reduce fat and calories, add fiber, provide shelf-stability, prevent oil migration, and add binding capacity -- all without degrading the taste and texture of the finished products. Perhaps most significantly, Z Trim's products can help extend yields, and thereby increase its customers' gross margins. The Company's industrial division, opened in 2012, offers eco-friendly ingredients to oil drilling, hydraulic fracturing, petroleum coke, steel/aluminum, paper and other industries. These industrial ingredients are highly functional in applications for adhesives, binders, viscofiers and emulsifiers.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the expected appeal to a broader audience of consumers, the benefits to be derived from the new formulation and other Z Trim Holding's products and the potential growth. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to the ability of the new formulation to achieve desired results and have the anticipated impact on the market, our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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Contact Information

Media:
Angela Strickland
(847) 549-6002
mediarelations@ztrim.com

SOURCE: Z Trim Holdings, Inc.