Walmart in Wisconsin gearing up for the Halloween season by supporting Drinks Americas, LTD's Day of the Dead Craft Beer

LOS ANGELES / ACCESSWIRE / September 15, 2014 / Drinks Americas, LTD (OTC Pink: DKAM) DKAM; “Drinks Americas” or the “Company”), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 35 states, today is proud to announce that their Mexican Day of the Dead craft beer will be carried in Walmart stores throughout Wisconsin for the month of October.

Day of the Dead Beer is made to celebrate life and honor the traditions of the Day of the Dead holiday in Mexico. Each bottle has decorative skeletons and marigolds signifying the celebration of life in ancient Aztec ceremonies. "It is the perfect display and sales opportunity during the Halloween season for Walmart stores across Wisconsin in the month of October" said Joe Belli, VP of sales for Day of the Dead beer. 

Day of the Dead Beer comes in six varietals:  Blonde Ale, Hefeweizen, Amber Ale, Pale Ale, Porter and DOA IPA. "Each variety has a very distinctive taste and giving Walmart customers a variety of choices is exactly why Walmart is such a successful chain" added Joe Nowak, Chain Manager for Johnson Brothers of Wisconsin. 

Timothy Owens, CEO of Drinks Americas, commented "We are pleased to be partnering with Walmart in Wisconsin as it gives great visibility for the Day of the Dead brand.  This can only enhance our wide spread growth of the beer throughout the US."    

About Drinks Americas Holdings

Drinks Americas, LTD DKAM is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

CONTACT:

 Tim Owens

CEO Drinks Americas Holdings, Ltd.

Email: towens@drinksamericas.com Phone: 805.530.2574

SOURCE: Drinks Americas Holdings, Ltd.