Market Overview

Former Publisher of Golfweek Joins Digital Caddies Team

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Addition Brings Significant Knowledge and Advertising Influence to the Network

SCOTTSDALE, AZ / ACCESSWIRE / September 15, 2014 / Digital Caddies, Inc. (OTC Pink: CADY), (PINKSHEETS: CADY), a leader in the on-course delivery of technology services and content to golfers, is pleased to announce the addition of Terry Olson to the Digital Caddies advertising team. Olson brings significant influence and knowledge to the network, specifically with original equipment manufacturer (OEM) advertisers in the golf marketing arena.

According to President Mike Loustalot, "Having Terry join our company is yet another validation of our network and our business strategy. His experience as publisher at Golfweek and Golfweek.com, his in-depth knowledge of the golf marketing industry and his long standing relationships with golf-endemic advertisers will prove extremely valuable in establishing the brand of our network with major golf manufacturers."

Olson adds, "As the publisher at Golfweek, I saw firsthand what advertisers were willing to pay to get access to the highly affluent, active golfer demographic. I firmly believe that what Digital Caddies offers is very valuable and will attract many of the advertisers that I've worked with in the past. In my 20+ years of experience being in advertising and marketing, I have not seen such an exciting new opportunity like this, and I am thrilled to be part of the Digital Caddies team." 

Olson earned his B.A. in advertising from Texas Tech University. His advertising sales background began in 1988, and over his career he has worked with many well-known traditional and digital publishers including: The Wall Street Journal, the Dallas Morning News, Go2Net / InfoSpace and Golfweek/Golfweek.com. Having spent over 10 years with Golfweek, Olson is well-known throughout the golf and golf advertising industry.

About Digital Caddies

Digital Caddies currently has more than 11,000 interactive screens installed on more than 150 courses in the top 20 DMAs across the country. New screens are coming online daily.

Our network provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies' touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies' tablets install easily on golf cars and connect wirelessly to the Web through Sprint's nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.

Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics. For more information about Digital Caddies, please visit www.digitalcaddies.net.

Forward-Looking Statements

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.'s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.'s filings with the Securities and Exchange Commission.

CONTACT:

Media Contact:

Catherine Curry

ccurry@digitalcaddies.net

Investor Contact:

Mike Kordysz

mkordysz@digitalcaddies.net

 

SOURCE: Digital Caddies, Inc.

 

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