Market Overview

Ball Park® Brand Teams up with Destination America and Discovery Digital Networks' Patrick Norton in Search of America's Finest Grill Master


With the summer grilling season in full swing, Ball Park® brand, the maker of the Park's Finest frankfurter, is giving Americans another reason to fire up their grills and celebrate all things grilling. Teaming up with Discovery Communications' Destination America and Discovery Digital Networks' DIY tech expert Patrick Norton, Ball Park brand announced today the launch of its Finest Grill program, inviting grill masters nationwide to compete for the ultimate grilling prize – the Finest Grill – a fully customized, Americana-themed grill that sits atop a 19-foot trailer and is equipped with beer taps, a wireless sound system with Bluetooth control, custom seating to fit eight, and more. The Finest Grill was developed for America's finest hot dog, Park's Finest, a new premium frankfurter introduced by Ball Park brand earlier this year. In addition to the contest, the program includes a three-part web series on featuring Norton and the TechShop Team building the grill and a mobile sampling tour featuring Park's Finest from Ball Park brand.

“Grilling has always been our passion, and earlier this year we elevated the grilling experience for our consumers by reinventing the hot dog with the introduction of Park's Finest from Ball Park brand. Now, through the launch of the Finest Grill program, we're looking to turn things up a notch and take the grilling experience one step further by casting a nationwide search to find the ultimate grill master worthy of owning America's Finest Grill,” said Kristin Kroepfl, director of marketing, Ball Park brand.

Ball Park Brand and Patrick Norton Unveil the Finest Grill for the Finest Hot Dog
Summertime grilling is hailed as one of America's greatest traditions and together with Patrick Norton, Ball Park brand is taking this beloved occasion one step further with the creation of the Finest Grill for the finest hot dog, Park's Finest from Ball Park brand. As part of a three-part web series, Patrick Norton (Revision3's Tekzilla and DIY Tryin) and a team of experts show what went into building the Finest Grill, which sits atop a 19-foot long trailer and is equipped with beer taps, a wireless sound system, condiment station, custom seating to fit eight, and a top-notch, double-wide gas grill. To view Patrick and team in action, from the planning stage to the unveiling, visit

“As someone who's always up for a new, hands-on challenge and a lover of outdoor grilling, I couldn't pass up the opportunity to help build America's Finest Grill,” said Patrick Norton. “This project brings together everything a grill master could ever need to host the ultimate backyard barbecue or tailgating experience to delight—and be the envy of—family and friends.”

Nationwide Search for America's Finest Grill Master
Beginning August 13 through September 21, fans are encouraged to submit photos and a caption via Instagram showcasing why they are worthy of being named America's Finest Grill Master using #FinestGrillMaster. Following the entry period, one grand prize winner will be selected and awarded the Ball Park brand Finest Grill. Consumers can learn how to enter and view the official rules by visiting

Ball Park Brand Takes Park's Finest on the Road
The Park's Finest mobile sampling truck hits the road today for a six-week adventure and will make stops in New York, Baltimore, Charlotte, Memphis and Chicago, offering consumers the chance to enjoy a taste of a deliciously grilled Park's Finest frankfurter. Launched earlier this summer, new Park's Finest from Ball Park brand are a premium frankfurter packed with a variety of big, bold flavors and seasonings you can actually see, and contain no artificial preservatives and no nitrates or nitrites added. During each stop, consumers will also have the opportunity to get an up-close and personal look at the Finest Grill and enter for their chance to become America's Finest Grill Master.

For more information about Ball Park brand, please visit or

About Ball Park Brand
The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues - including Detroit's Comerica Park. For more information, visit

About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in branded, convenient foods. The company generated approximately $4 billion in annual sales in fiscal 2013, has more than 9,000 employees, and is based in Chicago. Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Van's, Sara Lee frozen bakery and Chef Pierre pies as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky. For more information on the company, please visit

About Discovery Communications
Discovery Communications (Nasdaq:DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit

About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit,, or Destination America is part of Discovery Communications (Nasdaq:DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2.7 billion cumulative subscribers in 220 countries and territories.

The Hillshire Brands Company
Ashley La Croix, +1 312-614-8732
Nicole Scharf, +1 646-376-7044

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