Upper Street Marketing, Inc. Partners with Marketing and Business Development Firm FIGHTER Interactive, Inc.

LOS ANGELES, CA , United States / ACCESSWIRE / Aug 5, 2014 / Upper Street Marketing Inc. (OTC Pink: UPPR) http://www.upperstreetmarketing.com/, a business that acquires unique and distinctive businesses with proven strengths and potential for growth at the intersection of entertainment and technology, announced a partnership with FIGHTER Interactive, Inc. (FIGHTER) today.

Kwasi Asare; CEO of FIGHTER; www.WeAreFIGHTER.com; is the former director of digital strategy for rapper, actor, and entrepreneur, Sean “Diddy” Combs.  Mr. Asare developed global marketing programs for many major brands and powerful influencers in the entertainment industry including: Ciroc, Sean John Fragrance, Sean John Clothing, Bad Boy Entertainment, Sony Music, Warner Music Group, Ice Cube, Prince, Pharell, Wu Tang, LL Cool J, Outkast, John Legend, and Snoop Dogg.

Mr. Asare is joined at FIGHTER by Derrick Gomez, President and Managing Partner, who has a background in entrepreneurship, marketing, and advertising for brands such as Microsoft, America Express, NY Times, L'Oreal, MTV, and NBC.  Rounding out the team is Brian Sadler, a Managing Partner, who is an experienced, successful serial entrepreneur and investor – with ventures across multiple verticals: technology startups, real estate, restaurants, nightclubs, film, and media projects. Mr. Sadler's clients include numerous high-level entertainment celebrities and professional athletes.  Notably, as an investment banker, Mr. Sadler managed the investment portfolios for the L.A. Laker's owner, Dr. Jerry Buss and the Buss family.

FIGHTER is a cutting-edge marketing & business development agency that connects disruptive technology companies to major brands and influential celebrities.  Offering a comprehensive suite of services, including consulting, marketing, PR, sales, incubation, and business development, FIGHTER provides emerging & established technologies with the resources and audience they need to succeed.  FIGHTER's clients include Facebook, CES, StartUpAmerica, Microsoft, tumblr, BitTorrent, Monster, Ciroc, Sony Music, and American Airlines.

In 2012, FIGHTER created StartUp RockOn in partnership with Startup America, Eventfarm, and Hypervocal. StartUp RockOn is a first of its kind media and events platform that combines technology, politics, and entertainment. During the Democratic National Convention and the Republican National Convention in 2012, StartUp RockOn produced a series of events attended by celebrities, dignitaries, and key political influencers including: Vice President Joe Biden, Senators Michael Bennet and Kirsten Gillibrand, Representatives Daryl Issa, Bruce Bailey, and Mike McIntyre, Mayors Michael Nutter and Eric Garcetti, as well as celebrities John Hamm, Rosario Dawson, and musicians Talib Kweli, and The Roots.

FIGHTER has produced numerous campaigns and initiatives on behalf of the leading p2p file sharing platform, BitTorrent, including the 2013 and 2014 SXSW BitTorrent Music Festival events, and the 2013 “Roots Picnic” featuring numerous artists including The Roots, Just Blaze, Shepard Fairey, Young Guru, George Clinton, Chromeo, and Macklemore & Ryan Lewis.

FIGHTER worked with Snoop Dogg on the launch of “TinyPay”, the first celebrity-driven direct to consumer sales platform on Facebook.   FIGHTER also brokered a deal on behalf of FLIQQ – a private, temporary, p2p media sharing mobile platform – with Danny Zappin, founder of Maker Studios, that enabled FLIQQ to close a high six-figure round of seed funding.

Stephen Meade, CEO of Upper Street Marketing said, "FIGHTER's outstanding ability and track record for successfully marketing and developing emerging, technologies in the entertainment and media space makes them the perfect fit for Upper Street Marketing. We are excited to see what their team creates when launching our latest offering, MagMo.”

MagMo, which stands for Magazine Moment, is a tool for major Brands and Celebrities to promote their content to their own unique audiences. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way. MagMo is currently prepping for Beta testing and partnership with Brand Ambassadors who will bring this exciting new tool to the marketplace.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at http://www.sec.gov/). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Contact:

For more information about Upper Street Marketing Inc. please contact

Gordon McDougall
Phone: 844-535-8777
Email: Gordon@UpperStreetMarketing.com

For more information about MagMo, please contact

Stephen Meade
Phone: 800-590-8479
Email: Stephen@UpperStreetMarketing.com

Source: Upper Street Marketing Inc.