Market Overview

True Goods, Film Unacceptable Levels Team-Up to Fight Toxins


Film tracks dangerous trail of toxins in modern life, online marketplace offers solutions.

Denver, CO (PRWEB) May 07, 2014

Toxic chemicals poison rivers, infest soil, float through the atmosphere and become ingredients in everything from toothpaste to apples to babies' pacifiers.

Brushing teeth didn't always involve the application of titanium dioxide to pearly whites. But in the middle of the 20th century, toxins started creeping into the environment and the everyday lives of people.

The film Unacceptable Levels, released Friday, May 9, tracks the deadly trail of toxic chemicals from labs into the fabric of modern life through the journey of filmmaker Ed Brown, a father seeking to understand the world in which he and his wife are raising their children.

Brown's story resonated with Elizabeth Wasserman, founder of True Goods, the only truly toxin-free online marketplace. As it was with Brown, the pervasiveness of toxic chemicals compelled Wasserman to act - to build a market where nothing for sale contained known toxins.

She and Brown have teamed-up to promote Unacceptable Levels, and to offer solutions to people who watch the film and think, “What can I do? How can I protect my family?”.

“This is such an important film,” said Wasserman. “Unacceptable Levels will make you cry, scream, question everything you know about shopping and health. Then it offers hope and asks for change - the best outcomes of all.”

Brown, who spent years documenting the rise and spread of toxic chemicals, said True Goods is a valuable resource for people who have had enough of toxins in their celery, in their soup, in their shampoo and stuffed animals and pillow cases.

“There are countless sources for learning about the complex and often overwhelming issues of toxic chemicals, product safety, and human health impact. What's been missing - until now - is a clear roadmap for connecting all the dots,” said Wasserman and Brown in a joint statement. “People are asking for a simple, actionable recommendation about the safest place to shop. The partnership between Unacceptable Levels and True Goods does just that. Together, we bridge the gaps between education, empowerment, and action."

About True Goods
Established in 2014 by Colorado entrepreneur Elizabeth Wasserman, True Goods offers shoppers a toxin-free marketplace of hard-to-find home, personal care and child products. True Goods “Consciously Curated”® process is a rigorous set of science-based health and safety standards that all products must pass in order to be sold on the site. For more information: or Facebook: or Twitter: @truegoods

About Unacceptable Levels
Unacceptable Levels examines the results of the chemical revolution of the 1940s through the eyes of affable filmmaker Ed Brown, a father seeking to understand the world in which he and his wife are raising their children. To create this debut documentary, one man and his camera traveled extensively to find and interview top minds in the fields of science, advocacy, and law. Weaving their testimonies into a compelling narrative, Brown presents us with the story of how the chemical revolution brought us to where we are, and of where, if we're not vigilant, it may take us. For more information:, Facebook: Twitter: @unacceptablelevels

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