Market Overview

Affluent Parents and Fashion Conscious Children Drive the Global Children's Wear Market, According to New Report by Global Industry Analysts, Inc.


GIA announces the release of a comprehensive global report on Children's Wear markets. Global market for Children's Wear is forecast to reach US$291 billion by 2020, driven by affluent parents, high birth rate in developing countries, and the growing influence of fashion promoting media.

San Jose, CA (PRWEB) April 07, 2014

Follow us on LinkedIn – Recovering economies, growing disposable incomes, high birth rates in developing countries, growing influence of media, increasing number of double income households, decreasing number of children per family, design innovations and expanding product offerings represent key growth drivers in the global children's wear market. Favourable demographics represents another important growth driver with Tweens, comprising children between the ages 10-12 years, emerging as one of the lucrative segments for children's wear manufacturers. China and India, which represent two of the largest countries in the world with young population, offer significant opportunities for growth. Rising prominence of plus size clothing for the fast growing number of overweight and obese children is also expected to bode well for the market.

Future market growth is expected to stem from willingness of parents and grandparents to spend amidst improvements on the economic front and increasing consumer desire keep abreast with latest fashion trends. Fashion in children's wear is expanding beyond national boundaries, particularly as kids and parents become increasingly aware of emerging fashion trends due to the increasing penetration of cable TV, outdoor and Internet advertising, smart mobile devices and media-propagated product promotions. Online sales of children's wear which gained traction during the economic recession have become stronger with time and will continue to create new opportunities for growth.

Yet another trend that has been gaining traction lately is luxury brands foray into the children's wear segment. Global luxury brands such as Tommy Hilfiger, Christian Dior, Burberry, Ralph Lauren, Dolce & Gabbana, Gucci, Stella McCartney, and Lanvin, among others, are witnessing increasing acceptance. Character licensing is also finding favour particularly in the Children's Underwear and nightwear segments.

Organic Kids Wear is poised to benefit the market in the long run supported by increasing awareness over the harmful effects of chemical dyes in textiles and the rising preference for organically grown cotton. The segment is currently popular in developed countries/regions like Europe, Japan, and the United States and is gradually gaining visibility in urban parts of developing countries.

As stated by the new market research report on Children's Wear, Europe represents the largest market worldwide, closely followed by the United States. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 10.8% over the analysis period. Favourable demographics, burgeoning middle class population, steadily rising proportion of working women with greater spending capabilities, rising income levels, increasing emphasis on child care, rapidly developing retail infrastructure, and preference for lifestyle products among the affluent middle class represent key growth drivers in the region.

Key players covered in the report include Bealls Inc., Benetton Group S.p.A., Carter's Inc., OshKosh B'gosh Inc., Esprit Holdings Limited, Fruit of the Loom Inc., Gap Inc., Gymboree Corp., Hanesbrands, Inc., J.C. Penney Company Inc., Kellwood Company LLC, Kohls Corporation, M.R Simak Ltd., Macy's Inc., Marks & Spencer, Mothercare Group, Oxford Industries Inc., Phillips-Van Heusen Corporation, Polo Ralph Lauren, Sears Holdings Corp., KMART, Target Corp., The Children's Place Retail Stores, TJX Companies Inc., and VF Corporation, among others.

The research report titled “Children's Wear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, challenges, and other strategic activities of major companies. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), the Middle East and Latin America (Brazil and Rest of Latin America). Product segments analyzed include Boys Wear, Girls Wear, and Infants & Toddlers.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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