Market Overview

Technology in Restaurants - US Market Research Report March 2014: ResearchMoz


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Albany, NY (PRWEB) March 27, 2014

Technology continues to increase at a rapid pace and the majority of the population use smartphones or other mobile devices. However, the majority of consumers either do not use technology in restaurants or have maintained similar usage compared to last year. More than half of respondents do not use online or mobile ordering or payment apps or loyalty programs. Since the use of technology by consumers at restaurants is a developing opportunity, these rates are likely to increase over time, especially as Millennials gain spending power.

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Table of Content

Executive Summary

Market drivers
Competitive context
Ordering method
Figure 1: Ordering methods at restaurants, January 2014
Technology drivers
Figure 2: Technology drivers at restaurants, January 2014
Preferred deals
Figure 3: Deal preferences at restaurants, January 2014
Technology behaviors
Figure 4: Technology behaviors at restaurants, January 2014
What we think

Issues and Insights

Marketing and feedback: How to reach consumers most effectively
The issues
The implications
Loyalty programs: How can operators encourage repeat business?
The issues
The implications
Ordering and payment: Will tech be an effective way to gain efficiencies?
The issues
The implications
In-store technology: How to encourage consumers to dine-in?
The issues
The implications

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Trend Application

Trend: Influential
Trend: Secret, Secret
Mintel futures: East Meets West

Market Drivers

Foodservice and drinking place sales have inched upward
Figure 5: Adjusted foodservice and drinking place sales, January 2010-December 2013
Restaurant Performance Index lingers around the 100 mark
Figure 6: Restaurant Performance Index, January 2010-December 2013
Economic indicators
Cost and inflation of food items
Corporate responsibility
Healthy diet and active lifestyle
Governmental legislation
Gluten free and allergens
Millennials drive usage

Innovations and Innovators – Mobile Applications

Integrated apps

Innovations and Innovators – Loyalty Programs

Third-party programs
Restaurant apps
Loyalty programs based on dollar spend:
Restaurant non-app programs

Innovations and Innovators – In-store Experience

Reservations and waiting
In-store experience
In-store ordering
Interactive activities
Technological toys

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Operators are struggling with the need to provide low prices at a time when commodity costs are quickly increasing. Quick service restaurants must wean consumers off the idea of price and provide extra value in order to justify increases. Since many customers are beginning to seek a more upscale and healthful fast casual experience, fast food restaurants have been changing to better align with those competencies. However, with this move, it is important to continue to meet the needs of the no-frills customers that still value speed and price above all else.

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