Market Overview

Online Dating Rejection Leads to Loss of $75 Million

Share:, the world's first dating-auction site, reports that more than $75 million in online dates were unclaimed by women in 2013. Accordingly, the site analyzed over 500,000 declined offers, determined the monetary value of a neglected first date, and ranked the cities in America with the most selective women.

Las Vegas, NV (PRWEB) March 18, 2014

Love may not cost a thing, but rejecting it could cost you millions., the world's first dating-auction site, discovered that single women are more selective when online dating compared to their real-life search for love. The site tallied 529,679 offers made by male suitors that were either declined or neglected by women in 2013, which left $75,439,282 on the table.

WhatsYourPrice utilized its bid-for-a-date system, tallying the monetary value of all neglected offers and dividing them by the amount of offers, which determined “The Cost of Saying No.” According to the total volume and value of these offers, a rejected first date in the US leaves an average of $142 on the table.

The site also analyzed all offer locations and ranked the cities with the pickiest women according to “The Cost Of Saying No” for each major city. According to the results, San Francisco has the pickiest women, with a neglected first date valued at $150.

The 5 Cities With The Pickiest Women (Based on 529,679 Unaccepted First Dates):

1.) San Francisco
Number of Declines: 9,642
Amount Lost: $1,452,823
The Cost of Saying No: $150.68

2.) Las Vegas
Number of Declines: 8,171
Amount Lost: $1,217,701
The Cost of Saying No: $149.03

3.) Chicago
Number of Declines: 11,315
Amount Lost: $1,655,769
The Cost of Saying No: $146.33

4.) New York City
Number of Declines: 42,026
Amount Lost: $5,692,285
The Cost of Saying No: $135.45

5.) Los Angeles
Number of Declines: 23,173
Amount Lost: $3,041,484
The Cost of Saying No: $131.25

“Online dating is designed to broaden a single's perspective and introduce them to options that surpass proximity and preference,” says Brandon Wade, Founder and CEO of “The ‘Cost of Saying No' is a wake-up call to women who have yet to date outside their comfort zone. Clearly, picky women have much more to lose than just love.”

For information regarding this study, or to schedule an interview, please contact Leroy Velasquez at (702) 635-2440 or Press(at)WhatsYourPrice(dot)com.

About is the only online dating website where first dates are bought and sold, and has been featured on such outlets as the New York Times, CNN, Anderson and the Huffington Post. was founded by Brandon Wade, Founder & CEO of a number of successful niche online dating websites including the number one Sugar Daddy Dating website -, the number one travel dating website -, and the millionaire matchmaker website -

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