Market Overview

Harris Teeter, Together in Education Launch $100,000 Giveaway


Winners Eligible to Receive Up to $10,000 Each, Split with TIE School

Charlotte, N.C (PRWEB) January 22, 2014

In an effort to promote its Together in Education (TIE) program and to also encourage customers to try its private label products, Harris Teeter is launching the Harris Teeter Together in Education $100,000 Giveaway which rewards customers for supporting schools through TIE.

Each week of the contest, Jan. 22, 2014 through April 2, 2014, Harris Teeter's TIE Prize Patrol will distribute a cash prize up to $10,000 per winner (“Weekly Contestant”). If the Weekly Contestant does not earn the entire $10,000 cash prize, the TIE Prize Patrol will visit Alternative Weekly Contestants until the entire prize is distributed for that particular contest week. Every VIC household that is linked to a school in Harris Teeter's TIE program is eligible to participate.

When the TIE Prize Patrol visits a Weekly Contestant's home, the Weekly Contestant will automatically receive $250, and Harris Teeter will donate $250 to the TIE school to which the Weekly Contestant's VIC card is linked. The Weekly Contestant will also receive $50 for every Harris Teeter Brand product found in his/her home, up to 95 products. Harris Teeter will donate the equivalent prize to the TIE school to which the Weekly Contestant's VIC card is linked.

Eligible Harris Teeter Brand products are those sold in Harris Teeter stores under the following brand names:

Harris Teeter    
Harris Teeter Farmers Market    
Harris Teeter Organics
Harris Teeter Pharmacy
Harris Teeter yourbaby
Harris Teeter yourhome
Harris Teeter yourpet
Harris Teeter yourtot
Highland Crest
HT Traders
Hunter Farms
Top Care

Drawings will be held every Wednesday during the contest period; the TIE Prize Patrol will surprise the Weekly Contestant at his/her home between 10 a.m. EST and 8 p.m. EST every Saturday during the contest period. Weekly Contestant's do not need to be present to earn the initial $250 prize.

For more information and to read the official rules of the contest, click here.

About Harris Teeter

Harris Teeter Inc., with headquarters in Matthews, N.C., is a wholly-owned subsidiary of Harris Teeter Supermarkets, Inc. (NYSE: HTSI). Harris Teeter reported 2013 sales of $4.71 billion. The regional grocery chain employs approximately 25,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

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