Market Overview

Boom, Nail Fashion Art Sales Open to Public


Gel nail and nail art products, once only sold to professional nail technicians, are now available to the general public. Check out SO Gel Nails expanding line of artsy products.

Enterprise, UT (PRWEB) October 01, 2013

Fall nail fashion is all about the art this year. SO Gel Nails is ensuring fall fashionistas of all ages have the latest bling and embellishments at their fingertips. The Utah-based company is opening sales to the general public in October. Since the company launched in January, SO Gel products have only been available to professional licensed technicians.

"We are expanding our product line and want to make sure the general public has access to the exciting new nail embellishments that make creating artful nails fast and easy," SO Gel Chief Executive Officer Dave Hall said. "We have perfected our organic gel nail products and now we're focused on developing a high-quality line of artistic options."

The latest new product released by the innovators of SO Gel nails is Chevron Striping Tape available in a variety of colors and widths. Nail art just got easier.

"Talented professional nail artists will never be replaced because each one offers a unique personal touch; however, we're confident this popular Chevron-style stick-on embellishment will make it easy for anyone to have professional-looking nails. You're only limited by your own creativity," Hall said.

Striping tape is increasingly popular among professional nail techs and private consumers because it accentuates any design. Many nail technicians create a chevron look by laying straight tape in a zig-zag pattern one piece at a time. Others have mastered the art of dragging the design onto gel nails. "Both processes require painstaking perfection. This product will allow licensed nail techs to service more clients because it will save precious time. It also encourages creativity from those who prefer to decorate their own nails at home," Hall said.

The chevron zig-zag design comes in a variety of colors including black, amethyst confetti, grey, mint, silver and yellow. SO Gel Nails prides itself on being the first distributor to offer the Chevron Tape in carefully-selected hues.

Products exclusively for professional nail technicians will still be available including marketing materials; business training products; Simply Organic Gel Nail products and complementary colors; and professional tools.

SO Gel Nails will now offer nail art to the public via its website at including 3D studs, embellishments, foils, striping tape, gems, fimo, feathers, gels, flowers and nail decals.


Note: SO Gel Nails, located at 16 East Main in Enterprise, UT 84725, is a locally-owned and operated business. The company opened in January 2013 to provide healthy nail products so nail technicians can feel good about the safe products they use for their own health benefit and the benefit of others. The company seeks to provide the best education available from any distributor and is focused on offering unique, dynamic nail art. The company can be reached at 1-866-681-3737.

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