Market Overview

Brands Should Refresh Content as Part of Their On-site SEO Strategy, Says Punch Communications


London, United Kingdom, August 02, 2013 --( As on-site content continues to again become one of the most significant factors in Google's algorithm, it is essential that brands focus on their on-site SEO strategy, refreshing key content on a regular basis, says integrated PR, SEO and social media agency Punch Communications.

Having a successful website that ranks well within search engines isn't just about having a strong off-site link building strategy. Brands need to pay equal attention to their on-site content and refresh their websites on a regular basis, ensuring pages and blog posts meet the needs of visitors. Google has been very specific in its recent Panda updates focusing on changing its guidelines to effect the importance of having quality content on a website.

Google Analytics can assist in identifying which pages are seen by the most people and where these pages are ranked within Google. Brands that regularly create and publish engaging blog content are more likely to be viewed favourably by search engines, potentially resulting in higher visibility. This illustrates that fresh, interesting and useful content is attractive to Google.

Pete Goold, managing director of Punch Communications, said: “Search engines index websites on a regular basis and they use the information gathered to adjust a website's search rankings. Therefore, an on-site strategy that comprises a refresh of key landing pages will give search engines new content to index every time it comes to the site. Such content, if it is of high quality, falls exactly in line with what search engines want to see.

“Brands need to ensure that they don't just upload content and leave it to become stagnant. It is essential that brands look to update their website content on a regular basis to both serve the needs of visitors and maximise visibility within search engines.”

For more information on social media, PR, social search or how recruiting an SEO agency could benefit your search marketing efforts, please contact Punch Communications by visiting or call 01858 411 600.

Contact Information:
Punch Communications
Keredy Andrews
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