Market Overview

Industry Analyst Jeff Kagan Offers Microsoft Recommendation


Technology Industry Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Atlanta, GA (PRWEB) July 21, 2013

Microsoft is struggling, trying to recapture growth with Windows 8 and Surface tablets, according to USA Today, July 19.

Tech analyst Jeff Kagan offers recommendation to Microsoft.

“Something is wrong at Microsoft. It is an important company and an industry leader, but they can't seem to recapture growth. The recent move to totally reinvent their Windows platform with Windows 8 and their Surface tablet business is a great example.” Says Principal analyst Jeff Kagan.

“Microsoft does some things right and other things wrong. Their market approach today is the same as it has been for decades. Microsoft should be just as concerned with hanging on to customers, as they are with innovation.” Says Kagan.

“Can Microsoft save Windows 8? Let me be clear. Innovation is key. That's the secret sauce. However it's more than just innovation. It's taking care of customers. And that's where Microsoft is failing.” Says Kagan.

“Microsoft needs to focus on keeping customers happy and innovating. Since Windows 8 is a total re-write, and since many customers prefer Windows 7, my recommendation is they keep both. Let the user choose the operating system they want. Don't force a round customer into a square hole.” Says Kagan.

“Without giving that choice to customers, Microsoft is stepping on the throat of their loyal customers. With competition growing I think Microsoft needs to take this new approach or they will pay a large price as their otherwise satisfied customers leave.” Warns Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst and consultant who is regularly quoted by the media over 25 years. He offers comment on wireless, telecom and tech news stories to reporters and journalists.

He is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.

He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wide consumer electronics and technology space.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Clients: Call or email Jeff Kagan to discuss becoming a client. Kagan has worked with many companies over 25 years as consulting clients.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at to learn more and for disclosures.

Kagan is an analyst, consultant, columnist and speaker.

Twitter: @jeffkagan

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