Market Overview

Imaginovation Launches Their New Website – A Fully Responsive Design


Imaginovation, a website design and software development company in Raleigh, NC have recently launched their new website, which has given them local attention because of its creative brand identity and responsive design.

Raleigh, NC (PRWEB) July 17, 2013

Imaginovation, a Raleigh web design and software company set the benchmark in the area of how to design and fully implement a responsive and creative website. Business and technology in Raleigh, North Carolina has grown so rapidly in the past few years, which has pushed Imaginovation to keep up with the current trends on how online users interact with websites. The new Imaginovation website that has just launched was given insight and inspiration from not only developers and programmers, but from creative marketers, designers, and SEO experts. A collaboration of these professionals with various knowledge and expertise has allowed the new website to vastly grow in lead generation, increase in user interface appeal, and deliver a responsive design to all mobile and web browsers effectively.

These proven results were generated from months and months of hard work, dedication, research, and creativity. During the beta testing phase, feedback was provided from companies in different industries that were interested in a software application or new and revamped website. The feedback and constructive criticisms were then applied to deliver an improved user interface and user experience. The new website incorporates elements of flat design, easy to read typography and content layout, iconography, high quality imagery, and SEO friendly design. These elements were derived from Imaginovation's research and development team with a goal to boost sales conversions, increase interaction amongst users, and decrease the bounce rate on an analytics standpoint.

In addition to these integrated design elements and creative UI components, a brand message was portrayed to their users. This brand message gives the Imaginovation website design team a brand identity and reveals a unique personality of the company. The message on the home page banners and animated video were aimed to differentiate them from the local Raleigh/Durham competition in terms of expertise and services offerings. The brand identity represents teamwork of “geeks” (developers & programmers) and “cool people” who collaborate on all software applications and website projects to provide the most effective solutions for their customers. This identity reflects what Imaginovation is all about and how they are exclusive in the industry.

The tech startup only began two years ago and has captured market share in the local arena and even expanded its clientele across the United States due to a passion and effort for improving the online capability and presence for small and large businesses. Visit to learn how they are an authority in responsive web design or just in need of an online boost or business software.

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