AEG Digital Media and SnappyTV Partner to Create a Streamlined Live-to-VOD Workflow for Global Broadcasters
AEG Digital Media and SnappyTV announce a multifaceted strategic partnership that combines the global scale and reach of AEG Digital Media's streaming, managed encoding, production and technical services with SnappyTV's leading live, cloud-based video editing platform. The partnership enables global content providers the ability to instantaneously edit, clip and share key moments from their events in real time to leverage the power and virality of the major social media platforms, like Facebook, YouTube and Twitter. The companies will also provide live content to fans around the world with unprecedented access to real-time social video clips adding an exciting new dimension to live video, both in broadcast and online.
In addition, AEG Digital Media will integrate SnappyTV into its existing Live Experience Platform and event management workflows to create a simplified way for broadcasters to immediately publish highlights of compelling live content, creating a more engaging social experience for their viewing audiences. This partnership takes advantage of SnappyTV's unique real-time sharing platform and AEGDM's unparalleled experience and expertise in online broadcast workflows to create a social experience that will reach millions of interconnected consumers around the world.
“AEG Digital Media is committed to giving our clients the ability to integrate best-in-breed technology to simplify workflows and provide their viewers around the world universal access to a clever real-time VOD and social sharing platform through our partnership with SnappyTV,” said Chris Roach, Head of Business Development for AEG Digital Media. “The seamless integration of AEGDM's managed encoding, streaming services and event management workflows combined with SnappyTV's technology enables unique social video viewing and sharing experiences on a global scale.”
AEG's customers can now leverage SnappyTV's platform to easily stream live video in multiple formats to all devices and augment the live experience with instant in-event highlights on social networks, mobile devices and websites, seconds after these moments happen. Audiences can now watch and share these great moments everyone is talking about on Twitter and Facebook right as they happen.
“We're thrilled to expand our relationship with AEG Digital Media to offer their fans, clients and advertisers new ways of delivering video content,” said Mike Folgner, CEO of SnappyTV. “When something exciting and newsworthy happens, the ability to deliver this content to the social world immediately allows users to capitalize on the excitement of the moment, which is better for fans, entertainers and advertisers alike. Delivering a video highlight hours later is just too late. What used to be real-time, text-based news delivery is now video.”
As part of the partnership, AEG Digital Media will leverage the SnappyTV platform to enhance their current live-to-VOD workflow, making VOD assets available instantaneously for broadcasters and other content providers to share with the masses. The partnership has already seen great success earlier in the year on several of the world's largest awards shows, helping to increase time to publish assets online by 300%, with an average of 55 seconds for live stream to real-time highlight.
About SnappyTV: SnappyTV is the leading real-time, cloud-based video publishing platform started by the team behind Jumpcut.com and former executives of Yahoo! Video. Audience patterns for video viewing have shifted to social networks and mobile devices, driving a clear need for media companies to quickly edit and publish video clips and highlight reels to these new audiences. Existing video acquisition, editing and distribution tools and platforms don't meet this new demand. SnappyTV has created a cloud-based video streaming, editing and distribution platform that allows media companies to reach their audiences on Twitter, Facebook, mobile devices and OVP-powered websites instantly. Major television networks, cable channels, sports leagues and conferences, including Pac-12 Networks, Fox Sports, MTV, Tennis Channel, NCAA, PBS News Hour and TechCrunch are using SnappyTV's real-time publishing platform to change the way audiences engage with and talk about their favorite shows and live TV events by integrating video clips with social conversations. For more information, go to http://www.snappytv.com or email email@example.com.
About AEG Digital Media: AEG Digital Media is the leading provider of complete webcast management, technical media services and video optimization solutions in the digital media industry. AEG Digital Media is regarded as the definitive turnkey service provider in the market today with a 12-year track record of empowering and enabling the defining moments in Internet broadcasting and live streaming media. Based in Los Angeles, AEG Digital Media maintains the industry's leading technologies and broadcast operation centers to enable seamless, broadcast-quality live events and TV Everywhere services. www.AEGDigitalMedia.com