Walgreens Selects OMD as Media Agency of Record
Walgreens (NYSE: WAG) (Nasdaq: WAG) today announced it has selected OMD (NYSE: OMC) to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD's Chicago office.
“To support our vision of becoming the first choice for health and daily living, we are pleased to select OMD to manage Walgreens key media channels and look forward to working with them,” said Graham Atkinson, Chief Marketing and Customer Experience Officer, Walgreens. “The agency's expertise across all media channels will help us efficiently deliver our marketing messages in both the evolving retail and healthcare markets."
"We couldn't be more excited about our new relationship with Walgreens. From the first day it just felt right," said Alan Cohen, CEO, OMD USA.
The first work from OMD is expected to occur in the spring of 2013.
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,072 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
OMD Worldwide is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. OMD has been named Media Agency of the Year 8 Times in 10 Years and the Most Creative Agency in the World by The Gunn Report for Media for the past 6 years. The agency network is a unit of Omnicom Media Group, a division of Omnicom Group, Inc (NYSE: OMC).