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Marketing Expert, Nitin Chhoda, Explains How Technology and Patient Care Are Connected to Have A Successful Practice


Nitin Chhoda, a licensed physical therapist and marketing expert, explains how technology and patient care are connected to each other in order to have a successful business. He recently released this information to his website.

Denville, NJ (PRWEB) February 18, 2013

“Patient care and technology are intertwined. Patient care is a by-product of information, whether it be critical, intuitive, or on demand. Physical therapy billing goes far beyond the practice of simple billing, it starts before the patient ever walks through the door,” Nitin Chhoda said.

Based on Chhoda's latest blog post from his emrnews website, automation and innovation are a big part of a physical therapy practice, which at times, are difficult responsibilities when it comes to the implementation and efficiency of a new system. Change, for therapists as well as to patients, can be difficult. Automation and technology will affect the very heart of the overall treatment.

According to Chhoda, patient care will always be connected to physical therapy billing. No matter how astute a patient may be on their insurance, there are always questions and gaps that needs to be clarified, health coverage included. Physical therapy billing can alleviate all stress from the unknown insurance coverage.

In today's physical therapy businesses, the treatment and care for a patient is the utmost importance for every physical therapist. If a treatment plan for the patient is lined up in advance, the patient and therapist will know what to expect. The therapist will have all the information at their fingertips, with a tap or two of the screen, making it easier to provide optimum care for the patient.

Chhoda added that with the treatment plan set up in advance, the therapists' office has the opportunity to work with the insurance provider. They can ensure the successful coverage of the patient, making them relaxed, in control, and focused on treatment. The patients won't be shocked on a surprised bill a week or two after their appointment, which will ultimately lead to patient retention. They will not skip or forget about their treatment due to financial constraints, insurance hassles, payment hassles. It makes the office run efficiently by having a physical therapy billing system, and will improve the overall experience for the patient.

Having a good, working physical therapy documentation and billing are the main sources of good payments from insurance companies. It automates the process of caring for the patient from start to finish. It allows the office to run at a premium level. When the focus is on the patient and patient care, initial inconvenience comes with a greater reward -- more healing, more treatment, less "paper" issues, and a more powerful practice.

Chhoda's office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention

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