Market Overview

"Tap Into Vermont" Promotion Welcomes Visitors During Maple and Spring Ski Season


Several statewide brands and businesses have recently collaborated to develop a cohesive and ultimately sweet springtime promotion of Vermont.

MONTPELIER, Vt. (PRWEB) February 15, 2013

The Vermont Dept. of Tourism and Marketing, Vermont's Chief Marketing Office, Ski Vermont, Vermont Maple Sugar Makers, Cabot Creamery and Long Trail Brewery have joined together with Amtrak to showcase Vermont's spring skiing and maple sugaring season – aboard Amtrak trains for five Fridays beginning today! On board ambassadors are providing information, concierge services, goodies and ski deals. Travelers are also sampling Cabot cheddar, Vermont maple sugar and Long Trail beer (on March 1 only).

“This finely orchestrated collaboration across the private and public sectors speaks to the significance of our state's cultural ties to agriculture and premium products, be it maple, dairy and craft beer, as well as the much revered ski train tradition,” Kathy Murphy, Chief Marketing Officer for the State of Vermont said.

Want to take a sweet ride to Vermont? The schedule is: 2/15 Ethan Allen from New York's Penn (NYP) Station to Rutland; 2/22 Vermonter from NYP to Waterbury; 3/1 Ethan Allen from New York's Penn Station to Rutland; 3/8 Vermonter from Waterbury, Vt. to Springfield, Ma. and return; 3/15 Vermonter from Waterbury, Vt. to Springfield, Ma. and return.

There are several Maple Themed Packages, like “Sugar Maker for a Day” and maple themed dinners available at Plus, sweet-seekers can Enter to Win the “Tap into Vermont” vacation contest for a five day lift/lodging package at Killington Resort for two people, including a Vermont maple gift basket. Welcome to maple season in Vermont and be sure to Sav(or) the Date: Maple Open House Weekend: March 23-24.

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