Market Overview

Fürst Selects Supima® Cotton as Primary Material for Clothing Company


Fürst, the Clothing Company for Athletically Fit Men, Chooses Supima® Cotton as the Ideal Material for Shirts

Kennett Square, PA (PRWEB) February 12, 2013

The three founding brothers of Fürst had the concept for their shirts nailed down: Made-in-America shirts designed to fit athletically built men. This meant broader shoulders, longer sleeves, and a tapered midsection and waist. The final decision before production would be which material to use. After months of researching materials, the brothers decided on Supima® cotton.

Supima®, an abbreviation for Superior Pima, is a strain of extra-long staple Pima cotton grown in only a few regions around the world, including the Southwest US. The long fibers make the cotton stronger and contribute to its fineness.

“We knew we had a strong business concept after recognizing the need for a clothing company that catered to athletic men, but we needed the right material to differentiate us more,” explains George Bennitt, co-founder of Fürst. “We needed a cotton that was soft and comfortable, yet sturdy enough to stand up to gym sessions and wash cycles. Supima® was exactly what we were searching for. That Supima® cotton is grown and sourced in America made the decision even easier.”

Fürst crew necks come in 100% Supima® cotton. V-necks, on the other hand, come in two styles; 100% Supima® cotton and a blend of 50% Supima® cotton and 50% Micro Modal.

“The 50/50 Supima® and Micro Modal blend provided an alternate look and feel for our v-neck shirts,” says Justin Bennitt, co-founder of Fürst. “When the two materials are combined in the manufacturing process it produces an exceptionally comfortable shirt but also creates a vintage, slub appearance.”

All Fürst shirts can be ordered from their website at There are a variety of colors to choose from and all shirts are $25.00.

Fürst is a clothing company founded by three brothers who are committed to providing clothing made for athletically built men. Fürst products are made and sourced in America from high quality materials and priced affordably.

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