Market Overview

Acara Partners, Leading Business and Marketing Experts, Report Increasing Demand for Digital Marketing Support in the MedSpa Industry


MedSpa owners discovering that a solid and effective on-line presence is essential to revenue growth.

Branford, CT (PRWEB) February 11, 2013

Throughout 2012, Acara Partners saw increasing demand for its digital marketing services to provide effective online programs that achieve a high return on investment. Acara CEO, Francis X. Acunzo, expects this trend to continue in 2013, as effective digital marketing and social media management becomes increasingly essential for medspa and aesthetic medical practice marketing.

“Most practices understand the value of an informative and attractive website,” said Acunzo. “But the website itself is only the beginning. Its real value comes from its power to attract visitors. Search engine marketing includes both search engine optimization and other tactics to support it such as pay-per-click. This is supported with powerful social media tactics on Facebook and through e-mail marketing campaigns.”

Acara's Digital Marketing team has been accomplishing great results for its clients with over 90 leads per month generated through high return-on-investment online marketing programs.

“While there is still value in traditional marketing tactics,” said Acunzo, “the best return on investment is increasingly coming from digital marketing. A well-run digital marketing campaign can generate qualified leads at less than half the cost of print. In the medspa industry, the average cost per lead from print advertising is over $250. We have been able to generate leads through digital marketing for our clients at a fraction of that. In fact, two of our clients are currently seeing up to 60 leads per month at an average cost of just $25 per lead. Those are fantastic results!”

“Managing a digital marketing campaign takes training and time,” says Lauren Levy, Acara's Digital Marketing Manager. “Most small business owners just don't have the time or expertise to do it well. That's where we have been able to help a number of clients achieve great success with on-line marketing.”

For more information on digital marketing management by Acara Partners, contact Colleen Acunzo at (203) 488-0028 X305 or cacunzo(at)acarpartners(dot)com.

About Acara Partners:
Acara, led by industry expert, noted speaker and blogger, Francis X. Acunzo, is the leading business team in the world of Aesthetic Medicine, Spas, Medical Spas and Wellness Centers. Acara partners with spa owners, physicians, hospitals, hotels, health clubs, and investors to develop successful businesses. Acara's approach integrates their team's expertise in business development, marketing, sales and operations to increase their clients' revenue and profits. It's through Acara's experience working with over 140 companies nationwide and internationally that they are able to create business and market strategies that drive success for our clients. To learn more, visit our website or visit our business blog for industry professionals.

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