Market Overview

DNA Paternity Testing Spikes in February


Identigene revealed that February is the busiest month for relationship testing.

Salt Lake City, UT (PRWEB) February 04, 2013

Identigene, the largest direct-to-consumer DNA paternity testing laboratory and maker of the Identigene DNA Paternity Test Collection Kit available in drugstores nationwide, revealed that February is the busiest month for relationship testing.

“When looking at sales history, February consistently stands out as the calendar month with the most demand,” says Steve Smith, executive director of Identigene. He adds, “Twenty years in business allows us to trend data to help us predict the seasonality of DNA paternity testing. We think the first quarter spike may be attributed to New Year's resolutions, Valentine's Day and tax season.”

An independent survey commissioned by Identigene offers insight into the demand pattern for DNA paternity testing. According to the survey, 51% of adults with paternity questions said they either planned to address their doubt in the new year or would seriously consider doing so. The survey also revealed that men are twice as likely as women to address paternity questions.

Many fatherhood groups have emerged to empower men to become better fathers. The U.S. government has pioneered a webpage and community dedicated to responsible fatherhood “Knowledge is empowering,” says Smith. “It's important for children and families to know the truth about paternity, as it can impact a child's physical and emotional health for years to come.”

About Identigene
Identigene is a global leader in DNA paternity testing, providing both personal and legal paternity tests, as well other relationship testing, such as grandparentage and siblingship. Identigene is America's #1 brand for DNA paternity testing, recognized by doctors, lawyers and the American consumer. Identigene, the first and only company to bring DNA paternity testing to the general consumer through major drugstores and supercenters, is nationally and internationally accredited for both DNA paternity and molecular diagnostics testing services. Identigene is a privately-held, wholly-owned subsidiary of Sorenson Genomics, which is a highly accredited genomic laboratory renowned for its expertise in human identity, forensics DNA testing, and population genetics.

Visit for industry-leading resources including how-to videos, a store locator, product reviews and a blog dedicated to current issues in DNA and paternity testing. Connect with Identigene on Facebook at or follow the company on Twitter at @Identigene.

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