Market Overview

TMC, International Business School Announce Joint COA Certification Workshop for Academic Market


Thunderbird School of Global Management, the #1 ranked school of international business, and Training Management Corporation (TMC) recently announced a joint Cultural Orientations Approach™ (COA) workshop for the academic market.

The inaugural Thunderbird and TMC joint COA Certification workshop will be held March 19 -20 on the Thunderbird Campus in Glendale, AZ.

“Here at Thunderbird, we investigate every cross-cultural assessment tool available for our global graduate students and executives in a relentless search for the best. We continually select the Cultural Orientations Indicator® (COI) because of its ability to practically measure a person's work style against the three dimensions of culture. Our global participants demand that we go beyond the theory of culture to developing their skills for leadership, and the COI helps take them there,” said Karen S. Walch, Ph.D., Associate Professor of Global Negotiation at Thunderbird School of Global Management.

The workshop is designed to introduce the academic market to the COA approach integrating the Cultural Orientations Indicator® (COI), an assessment tool used in determining cultural challenges and acceptance among colleagues, with TMC's Cultural Navigator™ to provide a sound foundation for building individual, team and organizational cultural competence. This progressive learning experience engages participants through theory and practical application in a classroom, virtual or blended-learning setting. The workshop will be facilitated by a master facilitator with extensive expertise in the Cultural Orientations Approach.

Developed by TMC, a Berlitz Company, the COA certification program reinforces the positive impacts of not just “cultural knowledge,” but also cultural competence, defined as the ability to work effectively with others across differences of backgrounds, gender, ethnicity, etc.

“Approach to international development is fundamental to educating employment-ready graduates before they enter the job market,” said Mr. Ken Belanger, Global Business Leader, TMC; Director, Global Leadership Training (GLT), Americas. “Together, Thunderbird and TMC are unparalleled resources helping current and future international business professionals prepare to enter foreign markets and expand existing global opportunities.”

To register for the workshop, please call 609-514-3084 or visit

For more information on the Cultural Orientations Approach Certification, visit

About Thunderbird School of Global Management - Thunderbird is the world's No. 1-ranked school of international business with nearly 70 years of experience in developing leaders with the global mindset, business skills and social responsibility necessary to create real, sustainable value for their organizations, communities and the world. Dedicated to preparing students to be global leaders and committed global citizens, Thunderbird was the first graduate business school to adopt an official Professional Oath of Honor. Thunderbird's global network of alumni numbers 40,000 graduates in 147 nations worldwide. Thunderbird is sought out by graduate students, working professionals and companies worldwide seeking to gain the leadership skills they need to succeed in today's global economy.

About TMC – a Berlitz Company – is headquartered in Princeton, New Jersey. TMC's mission is to help companies globally leverage differences and similarities for maximum performance to reduce risk, enhance innovation and effectiveness. Cultural Navigator and Cultural Orientations Indicator are Trademarks and/or the intellectual property of Training Management Corporation.

About Berlitz Corporation – a Benesse Company - has been recognized as the world's premier provider of language training and cross-cultural services. Headquartered in Princeton, New Jersey with more than 550 locations in over 70 countries and 40 million clients worldwide, today Berlitz is a global leadership training and education company with a comprehensive portfolio offering communications skills development, testing and assessment, global leadership training and customized dynamic solutions for cultural competency through a variety of delivery platforms.

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