Market Overview

Second City Communications Adds New Staff to Meet Strong Client Demand for Content Marketing


Second City Communications (SCC) is bolstering its content marketing bench to meet a strong increase in clients looking for unique and powerful ways to build audiences and engage customers.

The business solutions division of the world-renowned comedy theatre, The Second City, helps Fortune 1000 clients address a wide range of content marketing, social enterprise, and B-to-B marketing opportunities.

“Our content marketing business is in high demand with clients looking for funny and utterly original online content that engages people with brands,” said Tom Yorton, CEO of Second City Communications. “Our clients have stories to tell and we help tell those stories in funny ways that make people want to share them,” added Yorton.

Three new staff members with marketing strategy, producing, and video production experience are in new roles on the SCC team.

Aaron Smith joins SCC in the position of marketing manager and brings nearly a decade of experience in B-to-B and B-to-C integrated marketing strategy and execution. Smith formerly held a corporate marketing position at Chicago-based SmithBucklin Corporation.

Elizabeth Howard joins SCC as video producer and brings several years experience in creative development, producing, and production management. SCC has also added Nicole Bishop as production coordinator.

SCC's content marketing team features full, in-house production capabilities with strategists, producers, actors, editors, and directors. Additionally, the company's innovative video library service, RealBiz Shorts, is in its third year and features dozens of video shorts addressing a range of business issues in ethics, compliance, training and sales enablement. More than 200 Fortune 1000 companies have subscribed to RealBiz Shorts video libraries.

SCC's approach to content marketing was profiled recently by the Canadian newspaper, The Globe and Mail, in an article in the paper's influential Report on Business, which detailed Second City's innovative work with mattress component manufacturer, Leggett and Platt Inc. Learn more here.

About Second City Communications

Second City Communications (SCC) is the business solutions division of the world-renowned improvisational theatre company, The Second City. Drawing on The Second City's 50-year legacy of connecting with audiences through powerful, incisive content, SCC works with hundreds of Fortune 1000 clients each year in blended learning/training programs, internal communications initiatives, and brand marketing assignments. Learn more about SCC content marketing at:

Second City Communications
Michael Tirrell, 312-787-2426

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