Market Overview

Superior Farms Pet Provisions Will Show Pet Treats and Chews at Global Pet Expo


Superior Farms Pet Provisions (SFPP) will be showing their premium branded line of high quality, all natural pet treats and chews at the Global Pet Expo, February 20-22, in Orlando Florida. The Superior Farms Pet Provisions' line of all-natural treats and chews are made from fresh lamb and venison sourced from their own facilities in the USA and New Zealand.

“We're excited about introducing our products to more distributors and retailers,” stated Gary Pfeiffer, president of SFPP. “We found that our all-natural treats and chews were enthusiastically received by buyers at other recent events. At Global Pet Expo we are showcasing our exclusive all-natural lamb and venison products and offering 10% off any new orders placed during the week of the show.”

The New Zealand partners of Superior Farms Pet Provisions will be present at their booth so pet retailers will have an opportunity to learn more about the sources and benefits of their antlers and venison products. They'll also be able to speak with Cathryn Cassinerio, animal nutrition specialist at Superior Farms Pet Provisions, about the nutrition and quality of these high-value made-in-the-USA treats.

Considered “High Value” treats due to their lamb and venison content, Superior Farms Pet Provisions products are made of high-quality, novel proteins from their own facilities. Amid rising concerns about product sourcing, consumers will find they can trust Superior Farms Pet Provisions, who sources only from their own USDA inspected and FDA regulated facilities in the United States and New Zealand. SFPP can therefore maintain the highest quality control standards, many of which are modeled after the rigorous standards of their human food consumption facilities.

The Global Pet Expo is being held at the Orange County Convention Center in Orlando, Florida, and Superior Farms Pet Provisions will be at booth #4201.

About Superior Farms Pet Provisions

Superior Farms Pet Provisions is a joint venture between Superior Farms, the largest US packer/processor of lamb, and Biophive NZ, a vertically integrated treat and chew manufacturer with close ties to New Zealand's leading lamb and venison producers. With dedicated supply, state of the art manufacturing and distinctive packaging, SFPP products appeal to pet owners who demand treats and chews made from pure, natural ingredients from a source they can trust. Superior Farms Pet Provisions, LLC is headquartered in Dixon, California with production facilities in Hawarden, Iowa and Feilding, New Zealand. For more information, visit their website at

Superior Farms Pet Provisions
Gary Pfeiffer, 707-676-3008

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