Market Overview

HQ Magazine's 'China Executive Interview' Series Will Explore Thinking of 'New China' Business Leaders


HQ magazine, a publication of global communication solutions provider CSOFT International, plans to leverage its privileged access to Chinese executives by providing a fresh perspective and unique insights into the thinking of today's "New China" business leaders. Its "China Executive Interview" feature promises to bring a new dimension to China business coverage, going beyond the static data and statistics that typifies most reporting from the mainland.

Shunee Yee, CSOFT International (Photo: Business Wire)

Shunee Yee, CSOFT International (Photo: Business Wire)

HQ seeks to fill the knowledge gap that exists today regarding the future direction of Chinese business.

"People want to know more about the 'new China' and are generally interested in China's business development and the people driving it," said Shunee Yee, CSOFT's President and CEO, who was recently recognized as one of Fortune's 2012 Most Powerful Women Entrepreneurs. "Who are the leaders of this change? Some publications report on statistics and data, but few go deep, and even fewer attempt to go behind the scenes. By digging deeper and interviewing China executives, we're attempting to offer a different perspective."

Yee says HQ will provide a platform for Chinese leaders who have traditionally been reluctant to share their views in public. While cultural reasons may be responsible for some of these reservations, Yee also cites a lack of appropriate channels for business leaders to share their experiences.

"For those (leaders) willing to share their stories, HQ offers them the opportunity to do so," explained Yee. "We want to give them a voice. By asking questions that drive at the human aspect of each of these leaders rather than the typical interview questions usually encountered, HQ becomes a channel of information which sheds light on China's business landscape and demonstrates that great business leaders in both the East and West share similar qualities."

A complete electronic version of HQ magazine can be downloaded via CSOFT's website at For more information about HQ magazine, please email

About CSOFT International:

Shunee Yee co-founded CSOFT International in late 2003 and has since guided the company to become a global corporation with 14 offices in key locations around the world. Yee was the 2009 recipient of the International Stevie Award for Best Asian Entrepreneurs, honored by Globalization Today as one of the world's Top 25 most influential leaders in the outsourcing industry in 2011, and recognized by Fortune as one of the 2012's Most Powerful Women Entrepreneurs as well as one of the tech industry's top 36 most powerful distruptors of 2012.

CSOFT International
Melissa Taing
+86-10-5736-6000 ext 6170
Elena McCoy, +1 415-462-5674

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