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San Diego Winery Uses Crowd Funding – Kickstarter to Launch New Wine Brand


California Fruit Wine Gets Kick Started

San Diego Winery Uses Crowd Funding – Kickstarter to Launch New Wine Brand

Fre-Be Fruit Wine – Friends With Benefits – Not only is it a friendly wine but it is good for you!

San Diego, CA – January 22, 2013

California Fruit Wine, the trendsetting winery in North San Diego, today announced the start of their Kickstarter campaign to raise funds, increase awareness of their winery, and launch their new 'Fre-Be' Fruit Wine Brand (Friends With Benefits). Not only is Fruit Wine friendly, it is good for you! Check out their Kickstarter campaign and videos at

Just a few days into the Kickstarter campaign, California Fruit Wine is well on the way to breaking the all-time record for backers in a KickStarter Food Category!

Why is this happening in San Diego? San Diego is in the forefront of a craft beverage renaissance. New breweries are popping up all the time, each with their own style, each given to experimentation, each embracing innovation. And they are popular for good reason - San Diegans love to try new things. San Diegans are also exceptionally sophisticated consumers preferring craft to commercial.  

'Our mission is to change the wine world by creating innovative and well-balanced wines that are easy to understand and exciting to share,' says Brian Haghighi, Co-Founder of California Fruit Wine. 'We've been growing the winery for over three years now, so we have a lot to show for it.  It's taken a lot of work and required immense dedication. Over the last three years we have poured wine at dozens of events, attracted thousands to our tasting room, and have begun to distribute to major retailers.  We've recently expanded our operation, purchased new tanks and have nearly all of the equipment needed to produce 20,000 bottles of wine a month.'

On Feb 16th, backers will be invited to the exclusive Kickstarter Release party to help California Fruit Wine roll out their newest flavor, Pomegranate Wine. In addition, contributing to the fun, the 'Bitchin' Burgers' Food Truck will be dispensing their grass-fed gourmet meat delights.

Launched in 2009, Kickstarter is the top crowd-funding platform for creative projects. So far, 2.5 million people, of all types and backgrounds, have pledged over $350 million, funding more than 30,000 creative projects such as films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others. And now Kickstarter is now helping to launch California Fruit Wine – a creative and fun business developed by two twenty something identical twins, Brian and Alan Haghighi.

Why Does Kickstarter Work:

Many backers are inspired by a new idea or concept that may change the world. Others want to help their friends and others with similar dreams. Backing a Kickstarter project is more than just giving someone money, it's supporting their dream to create something that they want to see exist in the world. Some projects that are funded on Kickstarter may go on to make money, but backers are supporting projects to help them come to life, not just financially profit.

Check out our online California Fruit Wine Media Kit for more details, photos and quotes from happy customers. - 

The California Fruit Wine company is located at 1040 La Mirada Court in Vista, CA. Please contact us by phone or 858-522-WINE or on the web at


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