BOSTON -- Triton Digital has released its monthly online audio Top 20 Ranker for November 2012. The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics® is accredited by the Media Rating Council.
Webcast Metrics® uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Audience rankings are done on the basis of 'Average Active Sessions', with "Session Starts" and 'Average Time Spent Listening' also displayed. Average Active Sessions (AAS) is defined as 'Total Listening Hours (TLH) divided by hours in the reported time period.' TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period. Session Starts (SS) is defined as 'the number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period. 'Average Time Spent Listening (ATSL) is defined as 'the average number of hours for each session with a duration of at least one minute in total within the reported time period. Calculated as total time spent listening divided by active sessions.'
Rankers are divided into 'Domestic' and 'All Streams.' The 'Domestic' Ranker quantifies listening done inside the U.S. based on log-based information provided by the station, this report is not MRC accredited. The 'All Streams' Ranker merely verifies the quantity streams without qualifying where they are being consumed, and is MRC accredited.
For more information on measurement collection and limitations, please view the Triton Description of Methodology.
To view the entire release, click here.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
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