Rapala VMC Corporation
Press Release
January 4, 2013 at 9:45

Rapala VMC Corporation ("the Group") has launched today its new corporate website at www.rapalavmc.com.

The contents of the website have been enhanced with extended information on Rapala VMC Corporation as a global Group and as an investment, dynamic tools for analysis on Group's financial information as well as improved tools and sections for share information, corporate governance and investor calendar. The new corporate website is designed to meet the needs of Group's current stakeholders, potential new investors, press and media and other interested parties even better than before.

Simultaneously the Group has launched new visual identity for its corporate communications. New corporate visual identity has no impact on the visual image of the Rapala Group's existing consumer brands and products.

New corporate website and visual identity is part of development of Group's financial reporting and corporate communications. For financial year 2012 the traditional printed Annual Report will be replaced by and divided into independent publications to be available online in the Group's website and as pdf-files: Financial Statements, Corporate Governance Statement, report on Corporate Responsibility and Sustainable Development, CEO Review and Company Brochure. The printed Financial Statements and Company Brochure can be ordered through the Group's website once published in March 2013.  


Jorma Kasslin
Chief Executive Officer

For further information:
Jussi Ristimäki, Chief Financial Officer, tel. +358 9 7562 540

Distribution: Main Media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries. Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

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(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: Rapala VMC Oyj via Thomson Reuters ONE


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