Market Overview

Saffron Road Introduces First Non-GMO Verified Frozen Entrée in the USA


Brand launches Chana Saag Entrée to appeal to the growing popularity of Indian cuisine.

Stamford, CT (PRWEB) January 09, 2013

Saffron Road™, the packaged food brand of American Halal Co., launches the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen entrée, Chana Saag with Cumin Rice, is the first frozen entrée in the USA to be Non-GMO Verified.

In addition to Saffron Road's existing 12 World Cuisine frozen entrees (including four Indian varieties), the brand will launch a Chana Saag Entrée to appeal to the growing popularity of Indian cuisine in the U.S. Saffron Road's unique twist on Chana Saag includes tender, organic chickpeas and leafy fresh spinach mildly spiced and sautéed with exotic Indian herbs served in a bed of cumin rice. This entrée is verified Non-GMO, All Natural, Gluten Free, Vegetarian and Certified Halal.

“Earning the Non-GMO Verification for our products is a big priority for Saffron Road and a huge added value to passionate natural food consumers who are actively seeking out Non-GMO foods,” says Adnan Durrani, CEO of Saffron Road.    

The new entrée will be available nationwide later this month at Whole Foods Market stores for the suggested retail price range of $5.49 to $5.99.

“We were motivated to add another ethnic frozen entrée to our portfolio as consumers continue to ask for more vegetarian and Non-GMO options,” says Jack Acree, EVP of Sales of Marketing. “We continue to look for more gaps to fill in the marketplace; look for Saffron Road to produce even more innovative products throughout 2013,” continues Acree.

About Saffron Road    

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company's management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road's mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa {at} hewarcommunications {dot} com            
Kate Pearson, American Halal Company, Inc., 203.961.1954 x100, kate {at} americanhalal {dot} com

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