4food Delivers the Scoop On Lose Weight, Feel Great Week

On Monday January 7, 2013 4food will launch its first ever (De)Junk Fitness Challenge, to promote National Lose Weight, Feel Great Week (January 7-13). 4food will be joined by other wellness and fitness brands to raise awareness for nutritionally sound food choices and promote physically active lifestyles.

New York, NY (PRWEB) January 07, 2013

With the new year comes New Year's resolutions, the most popular amongst them being “to get in shape”. This year 4food is helping New Yorker's keep that resolution with their new superfood Masala Veggiescoop, and challenging them to get fit for 2013. Beginning this January, 4food guests can pack on the extra healthy proteins of quinoa, lentils, and garbanzo beans tossed with shredded carrots, red onion, habanero peppers, almonds, and scallions; seasoned with Chana masala, lime juice, black sesame, chia seeds, and cilantro. The spicy, gluten-free, and vegan Veggiescoop is only 45 calories per serving and can be enjoyed at the center of your (W)holeburger or atop a Masala Salad Bowl, now only $5 for the month of January.                                                

Over the past 20 years, obesity levels have doubled in the United States. In New York City alone, more than half of all New Yorkers are at an unhealthy weight, putting them at an increased risk for diabetes, heart disease, stroke, and a number of other chronic diseases and associated mortalities. According to a recent survey conducted by the New York City Department of Health & Mental Hygiene, 34% of adult New Yorkers are overweight with 22% categorized as obese. Fortunately, obesity is preventable, which is exactly what 4food and friends intend to help demonstrate through personalized (De)Junk Fitness Programs.

On Monday January 7, 2013 from 11AM-2PM 4food guests will be able to visit the inaugural (De)Junk Fitness Station at 4food's 286 Madison Avenue location. There guests will register at 4food.com and complete a We Know You Better nutrition profile. The profile asks users no more than 20 intuitive questions, getting to the heart of their nutritional goals and food preferences. The profile then makes meal recommendations based on the information provided. Guest can also receive one-on-one fitness advice from personal trainers on the premises courtesy of New York Sports Club; as well as nutrition, vitamin, and supplement suggestions from the team at The Vitamin Shoppe. Each guest will be given a (De)Junk Fitness Card for 4food, good for deals on healthy meals; a 3-Day pass for New York Sports Club, which includes one free session with a personal trainer; discount coupons for The Vitamin Shoppe; and more! The challenge is designed to encourage guests to set realistic fitness goals and to help realize them by providing dietary and exercise support.

After mapping out the road to their fitness goals, guests can feast on 4food's chef built or custom created (W)holeburgers, Rice Bowls, and Salad Bowls filled with their choice of fresh, nutritious, and diverse offerings such as Chipotle Hominy, Roasted Brussels, and Spinach & Garlic to name a few.

About 4food:

We are de-junking™ fast food: No fads, fillers, or anything artificial; revolutionizing counter culture, in real-time. We've upgraded foods that people already eat - burgers, fries, salads, and sodas - transforming them into new menu items that are convenient and almost infinitely customizable to our guests' lifestyles and nutritional preferences. Our foods do not contain hydrogenated or partially hydrogenated fats or oils; artificial sweeteners, preservatives, or artificial flavor enhancers. As part of our commitment to supporting our local farming community, wherever possible we purchase locally grown ingredients. Our beef, pork, and lamb come from cows, pigs, and sheep that are humanely raised while grazing and eating all-natural vegetarian diets. Our turkey is fed a heritage diet without artificial growth hormones or antibiotics. Our salmon is wild, from the waters of the Pacific or Atlantic depending on the season.

4food is de-junking™ more than fast food. Our restaurant is built with natural construction materials, such as local sustainable hardwood pine, that are abundant and regenerative. To reduce our carbon footprint we utilize energy-saving fixtures and equipments, such as solar shades to control interior temperatures and the expenditure of electricity. In addition, our kitchen employs an Orca Green® self-contained bioreactor that decomposes food and biodegradable waste into water, drastically reducing our contribution to the city's nearly one million tons of waste produced each year.

286 Madison Avenue
New York, NY 10017
(212) 810-4592

4food Press Contact
Khahlidra Levister
(646) 347-1951

For more information about 4food please visit:
Twitter: @4foodnyc
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/1/prweb10296664.htm