Source Refrigeration & HVAC Launches New National Web Presence


New website highlights Source's expanding customer solutions and offers enhanced navigation for improved user experience

(PRWEB) January 07, 2013

Source Refrigeration & HVAC (Source), is excited to announce the launch of its newly re-built website, Source, headquartered in Anaheim, California, is one of the nation's largest commercial refrigeration and HVAC service providers with over 1,000 field-based service and installation experts serving the daily needs of more than 2,500 customers nationwide.

The new website has improved navigation with drop down ‘mega menus' with all services offered at a glance. It has a clean, simple user interface to locate links and specific information. Customers can easily access company literature, press release information and project profiles.

Mike Ochoa, Senior Vice President of Marketing, said, “While our old site was functional, it did not adequately reflect the size of Source, our geographic coverage or the breadth and depth of our service offerings. This new site was designed to be a much better, easier-to-use resource for our customers and future Source employees. It is a much more accurate reflection of the size and scope of our business. It clearly communicates who we are, where we work, the customers and industries we serve and the broad spectrum of refrigeration & HVAC services we offer.”

Source chose International Award winning team Appeal Interactive Web Design Group ( to create this new conceptual website. Per Ochoa, “While working closely with Appeal Interactive, we designed the site using the most current technology available making it dynamic enough for future growth. This is important since we have very aggressive growth plans both geographically and for expanded service offerings.”

Said Tracy from Appeal Interactive, “Working with Mike and his team was a true joy. They're forward thinkers and have great plans for future growth. We built the site with a much more modern look and feel and used newer technologies so that growth of the site would be easy.”

About Source Refrigeration & HVAC
Source Refrigeration & HVAC is the leading independent provider of commercial refrigeration and HVAC services in North America, serving the nation's top supermarket chains, many of the largest convenience store chains and leading telecom companies. With over 1,000 employees and service locations nationally, Source designs, installs, manages, maintains and optimizes mission-critical refrigeration & HVAC systems. For additional information about Source Refrigeration & HVAC, please visit

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