Mobile Fun appoints Shiah Yoong as new Product and Purchasing Manager

Appointment aimed to strengthen supplier relations and product availability.

Birmingham, West Midlands (PRWEB UK) 4 January 2013

Mobile Fun's aggressive expansion over the past 12 months has led to the online retailer appointing Shiah Yoong as Product and Purchasing Manager. Shiah will be responsible for expanding the company's product ranges and maintaining good relations with existing and new suppliers to meet growing demand for mobile device accessories.

Bringing over nine years of retail and ecommerce experience to the new role, Shiah will manage a team of eight product specialists and buyers, working with the purchasing team to improve product availability across Mobile Fun's websites portfolio.

Shiah commented on her appointment: “Mobile Fun is a very successful award-winning company with ambitious goals, and I accepted this role because it is challenging and fast-paced with great responsibilities and opportunity for career progression. Not only will I be involved in delivering an excellent product range, but also maintaining Mobile Fun's reputation by ensuring availability of the latest products as well as best sellers.”

Shiah will report directly to Mobile Fun's Managing Director, Mohammed Hussain, who added: “Our customers expect Mobile Fun's websites to provide product variety, easy-to-find information, good availability and customer's product reviews.

“We recruited Shiah to meet growing demand in the UK and internationally and, as a result of her eCommerce trading experience with Tesco and Halfords, we see her contribution as key to further improving customer satisfaction. Shiah will also ensure we continue to provide the largest selection of accessories and that our core range offers high availability, as per our ‘Everything First' rapid delivery promise, where UK orders placed before 6pm are shipped to customers that same day.”

Founded in 2000, the independently-owned and award-winning online retailer recently announced that it is seeking a buyer to support the Company in achieving its international expansion ambitions.

Mohammed Hussain, Managing Director, Mobile Fun concluded: “During this process, it's business as usual at Mobile Fun. We're experiencing increased sales, following the release of the iPhone 5 and iPad Mini, as well as a number of other hero tablets and smart phones.”

In the financial year ending 31st March 2012, Mobile Fun's total revenue exceeded £10 million. For year ending 31st March 2013, the Company is on course to launch 20 new countries and hit sales of £12+ million with a predicted EBITDA of £1.2 million.

Mobile Fun's new product ranges include iPhone 5 and iPad Mini accessories.

For more information on Mobile Fun's international websites and wide selection of accessories and other product ranges, log onto or call the sales team on 0844 249 5058.

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About Mobile Fun

Mobile Fun is the UK's leading Internet retailer offering a market leading range of accessories for mobile phones, tablets and other mobile devices from its growing portfolio of international websites.
With a product range of over 6,500 globally-sourced mobile accessories available on its websites, Mobile Fun has successfully established a market-leading position within the competitive mobile, smartphone and tablet sectors.

Mobile Fun was ranked as the UK's 7th ‘Fastest Growing Technology Based Company' in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year' title at the Mobile News Awards 2011 then again in 2012; won Best Online Business (Consumer) at the ECMOD Awards 2012, the Online Retail Awards 2011 and 2012 ‘Computers and Telecommunications' category and What Mobile's Best Accessory Retailer 2012.

For more information, please contact Ranbir Sahota or Nic Corns at Vitis PR on 0121 242 8048 or ranbir(at)vitispr(dot)com / nic(at)vitispr(dot)com

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