Toymaker Wicked Cool Signs Master Toy License for the Wiggles

Wicked Cool's Preschool Toy Line to Coincide with the Worldwide Debut of the New Wiggles.

Newtown, PA (PRWEB) January 03, 2013

US Toymaker Wicked Cool Toys announced that it has signed a Master Toy License for the world's most famous children's music driven entertainment group, The Wiggles. Wicked Cool will manufacture, distribute and market a broad range of toys for preschoolers based on the beloved children's property to coincide with The Wiggles' debut of its highly anticipated new cast (including the first female Wiggle) and 2013 worldwide tour.

Under the new Master Toy agreement for North America and Australia facilitated by The Wiggles' licensing agency, Brandberry, Wicked Cool intends to develop many toys including plush, musical instruments and more. The Wiggles line targets children ages 2-6, and is expected to launch at retail beginning in Fall 2013.

“The Wiggles have touched the lives of millions of preschool aged children and families around the world," said Michael Rinzler, President of Wicked Cool. “We are thrilled to bring to life the colorful characters, music and spirit of this favorite preschool kids brand to coincide with the brand new incarnation of Wiggles for a whole new generation of kids to love.”

“2013 will be a very exciting year for The Wiggles as we introduce our new lineup, including the first female Wiggle,” said Paul Field, Managing Director, The Wiggles. "We are very excited to partner with toy veteran Michael Rinzler and his new toy company, Wicked Cool, and are confident that the new Wiggles toy line will keep children engaged with imaginative play that embodies the excitement of the brand that families around the world love.”

Celebrating their 21st year in 2012, The Wiggles have created a catalogue of music, television, video and film that have proven to be modern classics. Beginning in 2013, The Wiggles will debut a fresh lineup with three new members following Greg Page, Murray Cook and Jeff Fatt's retirement from the band to take on behind-the-scenes roles in songwriting and content development. Emma Watkins, Lachlan Gillespie and Simon Pryce will join founding member and Blue Wiggle Anthony Field as the new Yellow, Purple and Red Wiggles for an exciting new era that will continue to delight generations of children who are captivated by their unique brand of music, fun and learning. Emma, Lachlan and Simon have been part of the Wiggles live shows for several years and are already known and beloved by kids and families around the world.

About Wicked Cool, LLC
Wicked Cool, LLC is a Pennsylvania-based toymaker with a diverse portfolio of playthings for all ages. Founded in the summer of 2012 by veteran toy executive Michael Rinzler, Wicked Cool will develop and bring to market proprietary lines and licensed product, including Teenage Mutant Ninja Turtles®, Scanimalz™, WWE™, The Wiggles®, and Food Fun. Visit and follow the Company on both Facebook and Twitter.

About The Wiggles
The Wiggles, the world's #1 preschool entertainers, have performed over 350 shows to more than 1.5 million fans since 2005 in the United States alone. The Wiggles perform over 200 shows annually across four continents and their shows are seen on TV in over 120 countries worldwide. Fans can catch The Wiggles on television exclusively in the U.S. on 24-hour preschool network Sprout as hosts of Sprout's Wiggly Waffle, which airs every weekday morning from 6:00 – 9:00 a.m. ET. Since July 7, 2012, fans have also been able to watch The Wiggles on NBC's new Saturday morning preschool block, NBC Kids. The Wiggles have sold more than 23 million DVDs and videos, 7 million CDs and 8 million books in the United States, Canada, United Kingdom, Australia and New Zealand. You can also follow the gang on Twitter via or become a fan of their official Facebook page

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Ida Yenney                        
GennComm for Wicked Cool                

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