Granite Transformations Embraces its Italian Heritage with Debut of New Porcelain Collection

International remodeling services company creates peace and serenity with Terra Collection.

Miramar, Fla. (PRWEB) January 03, 2013

Granite Transformations, an international remodeling services company, announces the debut of its new earth-tone inspired color collection, Terra. Italian for Earth, Terra brings the brown tones of the soil, the gold shimmers of a tree trunk and the gentle tones of porcelain to the Granite Transformations line up of quality stone products. Porcelain, a new product component for Granite Transformations, is smooth to the touch but also one of the hardest materials, making the collection both durable and beautiful for kitchens and bathrooms.

“Granite Transformations prides itself on providing stylish, quality and environmentally-friendly products, and the Terra collection not only captures these attributes, but also introduces a new material, porcelain, giving it a refined and welcoming feel,” explains Carl Griffenkranz, vice president of marketing and franchise development for Granite Transformations. “We were approached by a major manufacturer of porcelain products about the possibility of incorporating remnant porcelain into our existing product line. Considering we are on the forefront of utilizing natural materials to design stronger, more durable granite and glass products, this was a natural progression for Granite Transformations.”

Granite Transformations' new Terra collection features two new colors, Chiara and Di Siena, both with varying flecks of gold, brown, black and porcelain. The collection was created to not only improve the quality of time spent in the remodeled space, but also add beauty that is universally appealing, should a homeowner ever decide to move.

“After a successful market test in October, we saw a strong interest in this collection in showrooms across the country and are confident that this product will be installed in many homes and businesses in the coming year," notes Griffenkranz.

For a complete kitchen or bathroom revamp, the addition of Granite Transformations' Subway collection and its variety of colors can be used in changing the backsplash or adding an accent wall. Other unique product lines available are Trend Stone, Trend Glass and Trend Mosaics, which are manufactured from the finest natural materials in the world.

Granite Transformations countertop products are unique and feature a one-fourth inch slab of engineered stone or post-consumer recycled glass, manufactured to be both beautiful and highly durable, as well as scratch, stain and heat resistance. This thinner material can be installed directly on top of existing surfaces without any demolition, eliminating weeks of disturbance and inconvenience. Granite Transformations is used by homeowners, commercial and domestic interior designers, architects, builders and developers worldwide and installation typically can be completed in one to three days.

For more information, please visit Granite Transformations' website at


With U.S. offices based in Miramar, Fla., Granite Transformations, a remodeling services company, has facilities and showrooms around the world offering new and exciting alternatives to traditional countertops, backsplashes, floors and more. The first Granite Transformations franchise opened in 1996 in Perth, Australia. Consumer response to the revolutionary resurfacing process was overwhelming resulting in growth across Australia and New Zealand. With the first U.S. offices opening in 2001, Granite Transformations now has nearly 90 showrooms across North America with more showrooms opening every year. In 2004, the company began UK operations and is now also growing throughout Europe. In addition to easy installation and beautiful surfaces, the company also offers its customers the convenience of quality cabinet refacing and acrylic tub liners.

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