Social Support, Expert Advice and Game Play - A Recipe for Quitting Smoking.

Most smokers in America want to quit. Each year 52% try, but two out of three fail. People wanting to quit smoking can now use a free mobile application called Goalpost.

(PRWEB) January 02, 2013

Designed as a 12-week game, Goalpost harnesses the power of social media connecting people who want to quit, with supporters and friends who help keep them on track with tasks, challenges and rewards.

People who sign up to Goalpost will be able to invite friends and family to support them, as well as connecting with others trying to quit.

Goalpost founder Siobhan Bulfin says the aim is to get smokers quitting and supporting each other through social technology and game play.

“Research shows that people are much more likely to quit smoking if they have the support of their family, co-workers and friends” says Siobhan.

“People connect on-line every day about the things that matter to them and we know that most smokers want to stop.” says Siobhan. “It's like having your support crew with you, at all times in your pocket”.

Based on the psychology behind behavior change, Goalpost performs mini-interventions getting people to identify their triggers and providing daily motivational tips and tasks to keep them on track.

Siobhan says a key element of Goalpost is that it's fun. Game elements include challenges players can set each other, a panic button, rehab for those who slip up and rewards and leader boards showing who's ahead in the game.

Goalpost launched on New Years Day after 6 months of beta testing on over 2000 smokers with a 33% success rate.

To sign up to Goalpost and join other people wanting to quit or support someone, simply go to

Goalpost is accessible on all screens: desktop, laptop, ipad and mobile, and is available free on the iphone App Store.

Company information:

Goalpost is the trading name of Social Code. Social Code is a startup that develops web and mobile applications that help people achieve positive behavior change using social technologies, expert advice and applied game design. Social Code has offices in SunnyVale, CA and New Zealand.


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