—Rentrak Adds New TV Station Group —
PORTLAND, Ore., Jan. 7, 2013 /PRNewswire/ -- Rentrak Corporation RENT, the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year local TV ratings contract with Capital Communications Company, Inc. for its ABC-affiliate, WOI-DT, Des Moines, Iowa.
"We recognize Rentrak as an emerging leader in the TV ratings space. Working with local advertisers to develop efficient and effective ad schedules is key to our station's success, and Rentrak's stable TV ratings and consumer purchasing information will help us better organize and monetize our offerings," said Russ Hamilton, Vice President & General Manager of WOI-DT.
"Rentrak is pleased to begin working with Capital Communications Company, Inc. and we look forward to providing WOI-DT with the most granular TV audience behavior information combined with consumer purchase behavior information," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation:
Rentrak RENT is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com
SOURCE Rentrak Corporation
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