SmartSource Delivers Largest Sunday Newspaper Coupon Insert In Company History On Sunday, January 6th
Blockbuster Issue Promises Unprecedented Savings
NEW YORK, Jan. 3, 2013 /PRNewswire/ -- To help consumers lighten their financial load after the holiday season, SmartSource, the premier coupon distributor in North America, is kicking off the new year with an unprecedented quantity and array of savings. News America Marketing (NAM), a division of News Corporation (NASDAQ: NWS), today announced that on Sunday, January 6th, 2013 the SmartSource Magazine coupon insert will be the largest in the company's history. Multiple inserts will be required in most markets in order to deliver up to 132 pages of coupons and savings, a record number for a single date.
"We recognize the need to get the most out of every dollar throughout the year, and especially after the holidays," said Chris Mixson, President, News America Marketing. "Consumers are always looking for more ways to save, particularly at the beginning of the year, so the timing of our largest collection of coupons appearing the first Sunday in January is perfect."
News America Marketing worked with some of the largest consumer packaged goods companies in the nation in a quest to fill the special January 6th insert with high-value savings offers. Consumers will find up to $100 in savings on everyday products from top brands. Each market can expect to see a larger number of coupons than they see in their usual weekly insert, with variations in each market based on brand participation. One of the additional books many markets will see is the "New Year, New You" themed insert that contains savings on many health and wellness related items and includes a sweepstakes for a spa getaway for two.
"January 6th is going to be a blockbuster date for coupon clippers," said West Naze, EVP of Sales, News America Marketing. "Our retail and packaged goods clients recognize the loyal following and engagement of the SmartSource consumer. We are thrilled to be publishing this record number of coupons which will provide shoppers a fantastic opportunity to further stretch their hard-earned dollars."
News America Marketing has introduced a number of online, mobile and digital savings products over the past year, with the SmartSource Xpress app for iPhone launching in 2013. However, proving that they are still a force to be reckoned with, free standing inserts (FSIs), a stalwart of the marketing mix since the early 70s, continue to perform at or near record-setting levels. In 2011, over 311 billion coupons were distributed, with FSIs accounting for 88% of them, dwarfing all other forms of coupon distribution (2012 Coupon Trends, Inmar).
News America Marketing
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine, to our pioneering coupon app, SmartSource Xpress, News America Marketing's SmartSource® branded advertising and promotional programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,700+ publications1, 50,300 retail stores2, 300 partner sites including our own SmartSource.com3 as well as through our rapidly expanding coupon app SmartSource Xpress® for iPad®. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
For more information, please visit newsamericamarketing.com or smartsource.com.
iPad® and iPhone® are trademarks of Apple, Inc. Registered in the U.S. and other countries.
1NAM market list effective 7.22.12
2Based on NAM's SSCM as of cycle 1, 2013 for all COT except Domestic COT is based on NAM's Cart programs.
3As of June 2012
SOURCE News America Marketing