Whole Foods Market® seeds new, exclusive plant-based product line, Engine 2 Plant-Strong™

Deliciously healthful products pack nutritional punch in the grocery aisle

AUSTIN, Texas, Jan. 2, 2013 /PRNewswire/ -- To meet growing consumer demand for healthier choices, Whole Foods Market WFM is introducing Engine 2 Plant-Strong products, a new line of plant-based, minimally processed snacks, breakfast items and pantry staples. Developed in collaboration with Rip Esselstyn, author and founder of "The Engine 2 Diet," the products will be available exclusively at Whole Foods Market stores nationwide beginning January 2013.

"Rip has inspired thousands of Whole Foods Market shoppers and Team Members to make smarter food choices as a partner in our healthy eating program," said Errol Schweizer, global grocery coordinator at Whole Foods Market. "Engine 2 products taste great and are a healthy option for popular snacks and pantry staples."

The products also adhere to "The Engine 2 Diet" guidelines, which means they are lower in fat, contain minimal to no added sugar, never contain animal products or added oils and aim for a one-to-one sodium-to-calories ratio per serving. Deliciously healthful products include:

  • Rip's Big Bowl— a whole grain and omega-3-packed cereal available in three flavors including Original, Banana Walnut and Triple Berry.
  • Hummus— available in Roasted Garlic, Roasted Red Pepper and Jalapeno Cilantro flavors, these Plant-Strong™ spreads don't contain added oil and are lower in calories, total fat and sodium.
  • Unsweetened Almond Milk—Vanilla or Original, these non-dairy milks are fortified with vitamin B12 and boast rich, toasted almond flavor. 
  • Organic Crispbreads – available in Plain and Seeded varieties, these crunchy snacks contain no added sugar, oil or whey and have been Non-GMO Project verified.
  • Cantina-Style Salsa – roma tomatoes and fire-roasted peppers combine for fresh, flavorful salsa without the high sodium content.
  • Organic Whole Grain Tortillas –Sprouted Ancient Grains or Gluten-Free Brown Rice, both with no added oil.

"It is a dream come true to see the Engine 2 Plant-Strong food line come to fruition," said Esselstyn. "I know these products will make it easier for people to eat healthy and live plant-strong!"

Esselstyn and Whole Foods Market chefs also collaborated to create a series of Engine 2 Plant-Strong recipes including Hummus Veggie Pizza, Baked Penne with Spicy Rose Sauce and Rip's Chocolate Treats.

For more information, please visit engine2foods.com.


Kate Ottavio
ko@sharpthink.com, 212.829.0002 x 124

SOURCE Whole Foods Market

Posted In: Press Releases