New Campaign for Windfall Gives You New Reasons to Wear White and Follow the Heart This January!


TORONTO, ONTARIO--(Marketwire - Jan. 4, 2013) - On January 9, 2013 Windfall Basics will be launching a new campaign, Wear White 4 Women. The campaign will help raise awareness of issues surrounding women living in poverty and raise funds to provide them with much-needed new clothing and other basic-needs items. We are thrilled to announce our new campaign poster will feature Toronto celebrities wearing white to support women, and will be featured throughout TTC subways, buses and streetcars. White heart pins will be sold to the public as a way of spreading the message.

A special thanks to the 2013 WW4W Sponsors: TD Bank Group, Manulife Financial, Barrick Gold, Best Health Magazine, Proud FM and H&M.

On January 9, the Shangri-La Hotel will celebrate this inaugural campaign with a poster launch party. The Shangri-La Hotel is located in the centre of downtown at University and Adelaide and is Toronto's newest luxury accommodation.

Space is limited; to reserve your media pass, please contact Cindy Roemer at

About Windfall

Windfall, an award-winning charity, provides NEW donated clothing and other basic-needs items to 64,000 people in the GTA who are struggling with poverty. Over 21,000 of them are children. The items are distributed through 100 social service agencies, such as shelters for abused women and children, centres for newcomers to Canada and job-training programs. NEW basic necessities promote dignity and help increase life-improving opportunities. For every $1 spent to operate, Windfall puts $56 worth of NEW basic-needs items into the hands of those who need them most. Windfall also provides meaningful job-training placements and workshops for hundreds of people each year!

For more information on our exciting new campaign visit

Windfall Basics
Helen Harakas
Executive Director
(416) 703-8435

Posted In: Press Releases